Channelplay provides customized Primary Market Research services to help businesses find insights that matter. Our experts understand your needs and design custom research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer and product insights enable companies to align their marketing mix with the consumer behavior.
Product success depends a lot on the enthusiastic participation of channel partners in distributing and selling your product, and their enthusiasm depends a lot on the quality of your value proposition.
Our Channel & Trade Research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive trade ecosystem.
Looking for a research based GTM Strategy? We can help.
Use our GTM Strategy Research services to study consumer behaviour, identify product gaps, size markets, understand channels and come up with the perfect mix of Product, Price, Place & Promotion (the 4Ps) to ensure a successful product launch.
The objective of most primary research studies is to enable decision making, which in turn is entirely dependent on data collected on field. Post defining a right approach for data collection, next comes quality check of data before finally putting it to analysis. It is extremely important to have a basic understanding of the respondents surveyed before performing quality check on the data. Channelplay’s market research vertical practices the following measures of quality check:
Every primary research project includes several integral aspects like problem statement, approach & methodology finalization, field execution, data analysis & finally insight generation. The objective of most of the researches is to enable decision making, which in turn is entirely dependent on the data collected on field. Hence, there needs to be a rigorous validation of data and it should be one of the most integral elements of all research projects. Channelplay’s Market Research vertical ensures that all the collected data goes through several checks before it is finally put to analysis. Some of these checks/processes are:
Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search, evaluation of alternatives, purchase decision, and finally post purchase behavior.
Stage 1: Problem Recognition
The buying process starts when a consumer recognizes a problem or need to buy a product/service. The need can arise as a result of an actual necessity or peer pressure (friends/relatives consuming the product/service) or as a result of watching an advertisement.
Stage 2: Information Search
Consumers search for more information for the needs which turn into a drive to...
Today is the world of “connected consumers”- thanks to multiple channels and devices that have made each aspects of life easier. This development has however also intensified challenges for brands, as now they need to implement more integrated and focused approach to track shoppers behavior on different channels.
Gaining in-depth understanding of consumer’s desires, values & behavior is the key to drive success, no matter the industry. Looking at the common activities of today’s consumers, we can conclude that their shopping behavior is mostly impacted by two dimensions: digital and social engagement.
Digital influence encompasses a...
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.
Our cutting edge technology platform ensures that researchers that are right for a project are deployed, that information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver over 20 market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.
Focus on Quality
We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.