Channelplay provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer research and product testing services enable companies to align their marketing mix with the consumer behavior.
While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Retail research includes Retailer surveys and Distributor satisfaction surveys. Your product's success depends a lot on the enthusiastic participation of distributors in penetrating and selling your product, and their enthusiasm depends a lot on their satisfaction.
B2B research is integral to identify market gaps and establish a better value proposition.
Our Retail research, Distributor Satisfaction Survey and B2B research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.
Looking for a research based Go to Market Strategy? We can help.
Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch.
Or if you are only looking for the right retail location for your brand, our through Retail Location Analysis service will enable a more informed decision-making.
My earlier article was about product strategies for brands which look to enter new markets. This article will deep-dive into product decisions which are required basis the lifecycle of a product – introduction, growth, maturity and finally decline. Such strategies increase the life span of each phase and maintain consistent excitement around the product. Product strategy can be divided into 3 components: Product-line analysis, Product-line length, and Line featuring & pruning.
I. Product-line analysis
To support decisions about which items to build, maintain, harvest, or divest, product-line managers need to analyze the market profile as...
All products usually pass through a lifecycle – introduction, growth, maturity and finally decline. The longevity of each stage depends on the equity of the brand and varies market-wise. Hence, to diversify risks and grow sales, companies operate in different markets. However, a dedicated consumer research must precede any new market entry in order to have relevant product strategy in place.
Companies can either grow domestically or internationally. Either ways, there is a push and a pull which is required to be created around the products to make them successful in a market. A consumer research can provide inputs around the same in order to...
The Indian retail market is predominantly offline as online retail just accounts for around 5% of overall retail business. Hence, offline retail research becomes extremely essential in order to formulate winning strategies. Retail research is important for start-ups to identify potential of a segment while for established firms, it is important to have awareness about the as-is scenario in order to maintain or improve their standing among competition. Channelplay is a market research firm which touches retailer channel across many retail segments and suggests the following 5 essential metrics to track:
The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, Sanitaryware, Tyres etc. are primarily unorganized and require state or region level distributors to penetrate their products, given the way the markets are structured and operated. This coupled with high competition intensity in these industries, makes it extremely important for manufacturers or brands to ensure satisfaction of their distributor network.
The following are the key factors that affect distributor satisfaction:
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.
Our cutting edge technology platform ensures researchers most suitable for a project are deployed, information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver multiple market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.
Focus on Quality
We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.