Market Research

for Insights on Consumers, Products, Channels, Industry & Competitors

Market research

Channelplay provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights which enable you to take informed decisions.

Market Research Services

Consumer Research & Product Testing Services

It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.

Channelplay also supports in segmentation, targeting & positioning basis the above data collection parameters to identify meaningfully different groups of consumers.

Retail Research, Distributor Satisfaction Survey & B2B Research

While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Your product's success depends a lot on market potential, competition intensity, participation of distributors in penetrating and selling your product.

Our Retail research & Distributor Satisfaction Survey services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.

Go to market  Strategy Consulting & Retail Location Analysis
Go To Market Strategy Consulting & Retail Location Analysis

Looking for a research based Go to Market Strategy? We can help.

Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch.

Or if you are only looking for the right retail location for your brand, our thorough Retail Location Analysis service will enable a more informed decision-making.

Service Highlights

Coverage Across India

We currently deliver over 2500+ surveys across 200+ cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.

Best-in-class Turnaround Time

With deep-rooted manpower base, we run projects simultaneously in multiple geographies, ensuring one of the fastest execution timelines in the industry and enabling quicker decision making for clients.


We have a rigorous quality check process where 100% tele-confirmation is done for all field surveys and 100% audio validation is done for all telephonic surveys.

Holistic Control on Processes

Channelplay's Program Management team handles all aspects of the project – execution to data analysis to providing strategic recommendations, hence can ensure better control on each element of the process.

Our Case Studies