Channelplay provides customized Primary Market Research services to help businesses find insights that matter. Our experts understand your needs and design custom research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer and product insights enable companies to align their marketing mix with the consumer behavior.
Product success depends a lot on the enthusiastic participation of channel partners in distributing and selling your product, and their enthusiasm depends a lot on the quality of your value proposition.
Our Channel & Trade Research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive trade ecosystem.
Looking for a research based GTM Strategy? We can help.
Use our GTM Strategy Research services to study consumer behaviour, identify product gaps, size markets, understand channels and come up with the perfect mix of Product, Price, Place & Promotion (the 4Ps) to ensure a successful product launch.
Most consumers go through a buying process in making their purchases. Starting with problem recognition, the consumer passes through the stages of information search, evaluation of alternatives, purchase decision, and finally post purchase behavior.
Stage 1: Problem Recognition
The buying process starts when a consumer recognizes a problem or need to buy a product/service. The need can arise as a result of an actual necessity or peer pressure (friends/relatives consuming the product/service) or as a result of watching an advertisement.
Stage 2: Information Search
Consumers search for more information for the needs which turn into a drive to...
Today is the world of “connected consumers”- thanks to multiple channels and devices that have made each aspects of life easier. This development has however also intensified challenges for brands, as now they need to implement more integrated and focused approach to track shoppers behavior on different channels.
Gaining in-depth understanding of consumer’s desires, values & behavior is the key to drive success, no matter the industry. Looking at the common activities of today’s consumers, we can conclude that their shopping behavior is mostly impacted by two dimensions: digital and social engagement.
Digital influence encompasses a...
If we focus on the retailing of high involvement goods, interaction with in-store sales staff is arguably the most pivotal element of the shopper journey. It is also important to realize that not all shoppers visit the stores with same objectives. As soon as we understand this, it becomes clear that a standard approach will not suit interaction with different types of shoppers.
To provide a delightful shopping experience through in-store sales assistance, retailers and brands must therefore focus on guiding the intent and capability of their in-store sales staff based on this understanding. In the following section, we’ll discuss one...
Understanding shopper behaviour at the retail store is the key to succeeding in retail. While shopper behaviour is uni-dimensional and straight forward in the cases of high value goods such as automobiles or electronics, it is not the same in case of low value goods such as FMCG. A visit to the store is mostly exclusive in case of high value goods and understanding the motivations of the shopper on an exclusive purchase visit is not very complex. But understanding the motivations of shoppers in consolidated shopping trips such as those for FMCG is quite complicated. This is because the shopping basket is a collection of many products and...
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.
Our cutting edge technology platform ensures that researchers that are right for a project are deployed, that information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver over 20 market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.
Focus on Quality
We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.