Channelplay provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer research and product testing services enable companies to align their marketing mix with the consumer behavior.
While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Retail research includes Retailer surveys and Distributor satisfaction surveys. Your product's success depends a lot on the enthusiastic participation of distributors in penetrating and selling your product, and their enthusiasm depends a lot on their satisfaction.
B2B research is integral to identify market gaps and establish a better value proposition.
Our Retail research, Distributor Satisfaction Survey and B2B research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.
Looking for a research based Go to Market Strategy? We can help.
Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch.
Or if you are only looking for the right retail location for your brand, our through Retail Location Analysis service will enable a more informed decision-making.
Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment of the merchandise inventories, as well as a variety of functions dealing with the purchase, display, pricing, promotion, and sale of merchandise.
The essentials of merchandise planning are:
1. Right Type
The type and variety of merchandise offered are major determinants of the business the retailer is in and will have an impact on how the customer perceives the shop. Competition research can define the merchandise policy to be adopted, that is, either specialized...
India’s E-Commerce Sector
India’s e-commerce is in a fast growth zone and the e-commerce platforms are transforming the way products & services are consumed in India. The Indian E-commerce market is outpacing the offline retail growth and is expected to touch 230 Billion USD by 2028. India is at the cusp of a massive online boom, fueled by low data tariffs, affordable smartphones and growing Internet usage.
E-commerce in India has grown beyond the first wave of metro consumers in Tier 1 cities and is now rapidly adding millions of buyers from Tier 2, 3 cities and beyond. Another 400-500 million shoppers are expected to come online over...
The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, Sanitaryware, Tyres etc. are primarily unorganized and require state or region level distributors to penetrate their products, given the way the markets are structured and operated. So be it new brands which plan to enter market or existent brands which plan to diversify into newer cities, a distribution network is essentially required.
Channelplay is a market research agency which can help brands across industries to build a...
In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some stores reaping good sales year-on-year while others becoming stagnant or declining. Channelplay can help test the following hypothesis around declining same store sales growth:
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.
Our cutting edge technology platform ensures researchers most suitable for a project are deployed, information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver multiple market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.
Focus on Quality
We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.