Channelplay provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer research and product testing services enable companies to align their marketing mix with the consumer behavior.
While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Retail research includes Retailer surveys and Distributor satisfaction surveys. Your product's success depends a lot on the enthusiastic participation of distributors in penetrating and selling your product, and their enthusiasm depends a lot on their satisfaction.
B2B research is integral to identify market gaps and establish a better value proposition.
Our Retail research, Distributor Satisfaction Survey and B2B research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.
Looking for a research based Go to Market Strategy? We can help.
Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch.
Or if you are only looking for the right retail location for your brand, our through Retail Location Analysis service will enable a more informed decision-making.
The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, Sanitaryware, Tyres etc. are primarily unorganized and require state or region level distributors to penetrate their products, given the way the markets are structured and operated. This coupled with high competition intensity in these industries, makes it extremely important for manufacturers or brands to ensure satisfaction of their distributor network.
The following are the key factors that affect distributor satisfaction:
Qualitative research delves into consumer’s opinions, beliefs, attitudes, perceptions & experiences on a given subject of interest. A lot of times researchers find themselves in a dilemma about the choice between quantitative and qualitative research or whether to use both for a research objective. There are 3 ways in which qualitative research can be used and applied:
Qualitative research primarily includes depth interviews and focus group discussions. Qualitative research involves deriving consumer attitudes, opinions & beliefs from responses which are typically unstructured in nature and mostly contains verbatims & quotes. It is unlike quantitative data analysis which follows a formula-like procedure that can be systematically and analytically applied. Before listing down the method of data analysis, there are certain pre-requisites or best practices which must be followed in designing & executing a qualitative research:
One of the integral elements in defining success of a focus group is careful recruitment of participants. The researcher needs to ensure that certain people are kept out of the group.
Firstly, unless otherwise explicitly stated, we need to keep out close friends, siblings, colleagues etc of selected respondents. They are likely to mirror each other’s views, taking valuable group time away from meaningful participation by others.
The people participating in groups must be reasonably physically & mentally normal, so that they are able to actively contribute to the group, rather than being ‘cared for’ by others or their opinions getting...
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.
Our cutting edge technology platform ensures researchers most suitable for a project are deployed, information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver multiple market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.
Focus on Quality
We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.