Market Research for Insights on Consumers, Products, Channels, Industry & Competitors

Channelplay provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.

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Consumer Research & Product Testing Services

It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.

Our consumer research and product testing services enable companies to align their marketing mix with the consumer behavior.

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 Retail Research, Distributor Satisfaction Survey & B2B Research

While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Retail research includes Retailer surveys and Distributor satisfaction surveys. Your product's success depends a lot on the enthusiastic participation of distributors in penetrating and selling your product, and their enthusiasm depends a lot on their satisfaction.

B2B research is integral to identify market gaps and establish a better value proposition. 

Our Retail research, Distributor Satisfaction Survey and B2B research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.

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Go To Market Strategy Consulting & Retail Location Analysis

Looking for a research based Go to Market Strategy? We can help.

Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch.

Or if you are only looking for the right retail location for your brand, our through Retail Location Analysis service will enable a more informed decision-making.

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Case Studies

Why We're The Leading Market Research Company in India.

Rooted in Shopper Marketing

Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.

Best-in-Industry Technology

Our cutting edge technology platform ensures researchers most suitable for a project are deployed, information collection is reliable and real-time, and that analytics are rich and insightful.

Coverage Across India

We currently deliver multiple market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.

Focus on Quality

We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.