Channelplay provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using mobile technology, and we use cutting edge data analysis and visualization tools to bring out insights and present them so they can help your business.
It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer research and product testing services enable companies to align their marketing mix with the consumer behavior.
While you would have developed a high quality product but it is integral to have insights on the supply side of business before placing the product in the market. Retail research includes Retailer surveys and Distributor satisfaction surveys. Your product's success depends a lot on the enthusiastic participation of distributors in penetrating and selling your product, and their enthusiasm depends a lot on their satisfaction.
B2B research is integral to identify market gaps and establish a better value proposition.
Our Retail research, Distributor Satisfaction Survey and B2B research services help you understand the state of the channel so you can design your processes and incentives to create a highly supportive supply side ecosystem.
Looking for a research based Go to Market Strategy? We can help.
Use our Go to Market Research service to size markets, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to ensure a successful product launch.
Or if you are only looking for the right retail location for your brand, our through Retail Location Analysis service will enable a more informed decision-making.
Qualitative research primarily includes depth interviews and focus group discussions. Qualitative research involves deriving consumer attitudes, opinions & beliefs from responses which are typically unstructured in nature and mostly contains verbatims & quotes. It is unlike quantitative data analysis which follows a formula-like procedure that can be systematically and analytically applied. Before listing down the method of data analysis, there are certain pre-requisites or best practices which must be followed in designing & executing a qualitative research:
One of the integral elements in defining success of a focus group is careful recruitment of participants. The researcher needs to ensure that certain people are kept out of the group.
Firstly, unless otherwise explicitly stated, we need to keep out close friends, siblings, colleagues etc of selected respondents. They are likely to mirror each other’s views, taking valuable group time away from meaningful participation by others.
The people participating in groups must be reasonably physically & mentally normal, so that they are able to actively contribute to the group, rather than being ‘cared for’ by others or their opinions getting...
Continuing the previous article on retail location planning, we will further look at some of the more tactical location parameters to be kept in mind when choosing the location of a retail store.
A good general location is not enough. A retailer has to ensure that the specific site at the location has to be equally suitable. The following 5 factors will help the retailer to choose the most appropriate site:
A good site is one that can be seen by pedestrian or vehicular traffic. Shoppers hesitate to go to a quiet side street or an excluded corner in a mall. A shop located at the entrance of a mall or on a major road has high...
Location refers to the general position of a shop — a city district, a neighborhood area, along a major road or secondary Street, or a shopping mall. Site refers to a shop’s specific spot. Choosing a shop location is a strategic exercise because it is a decision which has long-term implications on the retailer’s image, positioning, sales and cost.
For example, a store selling mid-price women apparel and located in a mall close to a departmental store enhances the image of the apparel store. Usually, the departmental store are major anchor tenants and they generate traffic for the stores which are located nearby. However, if the same apparel...
Rooted in Shopper Marketing
Some of the world's most successful companies rely on us to execute their shopper marketing initiatives. We leverage that experience to design and execute better market research programs.
Our cutting edge technology platform ensures researchers most suitable for a project are deployed, information collection is reliable and real-time, and that analytics are rich and insightful.
Coverage Across India
We currently deliver multiple market research projects covering over 300 cities every month using our network of highly trained researchers who interact with customers, channel partners and other stakeholders to collect highly reliable information.
Focus on Quality
We use rigorous researcher selection processes, train and certify them on every project before they start work, and verify each response received for accuracy and insightfulness before reporting to clients.