Consumer Research & PRODUCT TESTING SERVICES

Consumer Research

Consumer Research & Product Testing Services

It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.

Our consumer and product insights enable companies to align their marketing strategy with consumer behavior.

Service Bouquet in Consumer Research

CONSUMER BEHAVIOUR RESEARCH

Consumer Behaviour Research studies the following aspects:

Consumption Behavior: What are the consumption patterns of consumers within a product category and what are their price and feature preferences?

Buying Decision Process: What are the factors who influence a customer's buying decision in a product category? How strong is Brand Loyalty in this segment?

Shopping Behaviour: What are the preferred channels of shopping in this product category?

CONSUMER SEGMENTATION RESEARCH

Identifying meaningfully different groups of consumers basis age, education, occupation, income profile and lifestyle. Behavioral aspects like usage rate (heavy/light), user status (regular/occasional/first timer), loyalty status (loyalist/switcher), usage occasions are also considered for segmenting consumers.

Customer Satisfaction Surveys (CSAT)

Identifying usage satisfaction and brand advocacy (NPS - Net Promoter Score) by gathering satisfaction on various product & service elements through quantitative & qualitative measures.  

Case Study