It is important for all consumer-driven companies to have visibility into what, when, where, why & how much their consumers buy, how they search for information, their purchase considerations, top brands in their consideration set and buying channels they choose.
Our consumer and product insights enable companies to align their marketing strategy with consumer behavior.
Consumer Behaviour Research studies the following aspects:
Consumption Behavior: What are the consumption patterns of consumers within a product category and what are their price and feature preferences?
Buying Decision Process: What are the factors who influence a customer's buying decision in a product category? How strong is Brand Loyalty in this segment?
Shopping Behaviour: What are the preferred channels of shopping in this product category?
Identifying meaningfully different groups of consumers basis age, education, occupation, income profile and lifestyle. Behavioral aspects like usage rate (heavy/light), user status (regular/occasional/first timer), loyalty status (loyalist/switcher), usage occasions are also considered for segmenting consumers.
Identifying usage satisfaction and brand advocacy (NPS - Net Promoter Score) by gathering satisfaction on various product & service elements through quantitative & qualitative measures.
Samsung, CCD, Dominos, and Bata also feature in the Top 5
New Delhi, India, 4 November 2019 - Channelp...
Merchandise Planning is the planning and control of inventories to meet desired sales and product-related objectives. It also includes the planning of the size and assortment of the merchandise inventories, as well ...
India’s E-Commerce Sector
The Indian retail market is predominantly unorganized as organized retail just accounts for close to 10% of country’s annual retail business. All the major industries like FMCG, Pharma, Building material, Plywood, S...
In a world of intense competition and frequently changing consumer tastes & preference, a lot of stores experience declining sales. It is quite common that a brand has some stores reaping good sales year-on-year...
Lifetime customer value (LCV) is an idea that each customer should be analyzed in terms of current and future profitability to a brand. When a profit figure can be assigned to each customer, the marketing manager ca...
The need to better understand customer behavior and the interest of many managers to focus on those customers who can deliver long-term profits has changed how marketers view the world. Traditionally, marketers have...
My earlier article was about product strategies for brands which look to enter new markets. This article will deep-dive into product decisions which are required basis the lifecycle of a product – introduction, grow...
All products usually pass through a lifecycle – introduction, growth, maturity and finally decline. The longevity of each stage depends on the equity of the brand and varies market-wise. Hence, to diversify risks an...
The Indian retail market is predominantly offline as online retail just accounts for around 5% of overall retail business. Hence, offline retail research becomes extremely essential in order to formulate winning str...
Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational pr...
Flipkart being a major player in Indian E-commerce market, wanted to conduct a competition benchmarking to understand the seller support on below...
Keus Automation, a startup into home automation lighting, wanted to conduct a supply side research to understand the current market scenari...
USAEC is a trade association representing apple growers and exporters in 5 American states namely California, Michigan, New York, Pennsylvania an...
WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness ab...
Proline, an Indian sport wear brand incorporated in 1983 wanted to venture into footwear retailing and hence intended to conduct geographic...
A leading e-commerce marketplace wanted to identify and benchmark the fixed fees as well as commissions charged on the products sold by them with...
Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by gener...
Rushil Décor limited, one of India’s top Plyboard & Laminate companies wanted to conduct market research to know their brand penetration, awa...
Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understand...