Go-To-Market Strategy Research

Channel and Trade Research

Looking to create a research based GTM Strategy? We can help.

Use our Go To Market Strategy services to study consumer behaviour, identify product gaps, size markets, understand channels and come up with the perfect mix of Product, Price, Place & Promotion (the 4Ps) to ensure a successful product launch.

GTM Strategy

Market Attractiveness – Micro & macro environment scanning, barriers to entry and exit, market sizing, supply & demand dynamics, existence of substitutes, growth drivers & challenges.

4P’s Framework - Market landscape and dynamics, products, range, pricing, availability, distribution & channel trends, trade terms.

Consumer Insights - Customer needs, buying power, brand awareness & preference, consumption patterns.