Go To Market Strategy Consulting & Retail Location Analysis

go to market strategy

Go To Market Strategy Consulting & Retail Location Analysis

Looking for a research based GTM Strategy? We can help.

Use our GTM Strategy Research services to do market sizing, study consumer behaviour, competition intensity, understand channels and come up with the perfect mix of Product, Price, Place, Promotion and beyond to formulate an insight-backed market strategy.

Service Bouquet in Market Entry Research


Researching Demand & Supply side of business on parameters like:

  • Market Assessment– Micro & macro environment scanning, barriers to entry and exit, market sizing, growth drivers & challenges.
  • Competition Intelligence- Competition landscape and dynamics, products, range, pricing, availability, distribution & channel trends & trade terms.
  • Consumer Insights - Customer needs, consumption patterns, buying power, brand awareness & preference, buying behaviour, preferences & expectations.


Researching the most important elements of a location like:

  • Catchment: Area profiling, Population density, Intra-city proximity Retail landscape 
  • Competition: Presence of direct as well as indirect competition, Competition store footfalls, turnover, business growth
  • Consumer: Demographics, Consumption profile, Shopping behavior, Brand awareness and preference

Our Case Studies