Go To Market Strategy Consulting & Retail Location Analysis
Looking for a research based GTM Strategy? We can help.
- Market Attractiveness – Micro & macro environment scanning, barriers to entry and exit, market sizing, supply & demand dynamics, existence of substitutes, growth drivers & challenges.
- 4P’s Research - Market landscape and dynamics, products, range, pricing, availability, supply chain & trade terms.
- Consumer Insights - Customer needs, consumption patterns, buying behavior, brand awareness & preference.
Retail Location Analysis involves research on 3C's:
- Catchment: Area profiling, Population density, Transportation connectivity, Retail segments in vicinity
- Competition: Presence of direct as well as indirect competition, Competition store footfalls, turnover, business growth
- Consumer: Demographics, Consumption profile, Shopping behavior, Brand awareness and preference