Retailer Stock Audit is done at the retail outlets with the objective of capturing the exact stock details on a particular date. The auditor visits the outlet, declares his identity and follows the stock count process. Post the audit, a validated report is signed and stamped by the retailer and countersigned by the auditor. One copy of this report is shared with the retailer and other is shared with the brand for validation at their end.
Distributor/Warehouse audits are conducted to evaluate the physical stock available with the distributor network and to drive consequent actions basis the same. An accurate picture of stock in the supply chain is important to ensure correct accounting, manage channel incentivization, minimize shrinkage through loss or theft and to double-check on other data reporting mechanisms.
Stock audits also gives brands insights into the stock at the secondary and tertiary levels, especially in cases of claims against price drops of products. Channelplay's stock audit service provides accurate and reliable stock and inventory measurement across the country.
