An accurate picture of stock in the supply chain is important to ensure correct accounting, manage channel incentivization, maintain freshness and quality, minimize shrinkage through loss or theft and to double-check on other data reporting mechanisms.
Channelplay's stock audit service provides accurate and reliable stock and inventory measurement across the country.
Retailer Stock Audit is done at the retail outlets with the objective of capturing the exact stock details on a particular date. The auditor visits the outlet, declares his identity and follows the stock count process. Post the audit, a validated report is signed and stamped by the retailer and countersigned by the auditor. One copy of this report is shared with the retailer and other is shared with the brand for validation at their end.
Retail Index Audit gives the brand a complete picture of its presence at the retail outlet. Retail Index is a combination of share of visibility, share of recommendation and share of the stock at a given instance/moment. This, if measured at a monthly or quarterly frequency, can help the brand improve its performance at retail outlets which will have direct impact on sales.