Business competency and execution capability across channels and industries are the key criteria on which we've built our team.
Our people come from companies known for their execution excellence, have worked for multiple demanding clients in Channelplay, and are motivated and incentivized through our entrepreneurial culture and reward systems to deliver their best.
I feel privileged and proud to work at Channelplay because of how much meaningful work we are able to do. We work with companies that have great products and help them be more successful by helping them run their channels well. We deploy great processes and technology to improve productivity, thus lowering costs. At the same time, we hold ourselves to the highest standards of HR practices, thus helping our people build great careers.
Channelplay is an organization where people are given an opportunity to discover the entrepreneur in them. We are a team of young people who, through passion and attitude, has been able to put the organization on a track where it has outpaced its own growth and has delighted the customers ever since its inception. It feels great to be leading such an enthusiastic and committed team. Once a Channelplay client is always a Channelplay client, that is what is our USP and we take pride in it.
What excites me most at Channelplay is its belief that technology is a true differentiator as far as adding value to client is concerned. Our penchant to constantly adopt niche technology has helped us to develop multiple state of the art technology solutions that have not only helped us to manage Retail Marketing executions efficiently, but have also streamlined Channelplay’s internal processes. When I see how our solutions have made life simpler for numerous stakeholders, that’s a great satisfaction. It’s truly a privilege to work with a bunch of young and agile technology geeks and to be part of an organization that puts technology adoption as a key strategic initiative.
On the strands of Channelplay’s DNA lies its - People, Processes and Technology - of which the biggest contributor are our people. By understanding our organizational needs, we provide best in class technology enabled HR solutions from hire to retire to sustain a high performance culture to enable growth. I share my diversified experience of IAF, DRDO & the industry in the fields of organizational strategic planning and operations management in designing & driving the best HR practices towards our culture of service excellence, teamwork & passion in what we do.
The best part of being in Channelplay is the exposure one gets to all facets of retail operations. Heading the Loyalty Programs vertical apart from handling the business for Technology Solutions covers the entire gamut of retail strategy and operations. Designing loyalty programs and technology implementations to clients' delight is what I take the most pride in.
My role in Channelplay requires me to run Key Accounts end to end. The role encompasses getting business for the vertical, overseeing successful delivery of the project and helping client with meaningful & actionable results. At Channelplay we believe in continuous improvement in terms of processes and technology to serve our clients better and to drive these strategic initiatives is an integral part of the role. Continuous coaching and mentoring the team to keep them motivated is something I am involved in. The journey so far has been exciting and enriching.
Mystery Shopping and Audits is the measurement vertical of Channelplay. As part of Channelplay’s endeavor to help brands sell better, our team becomes the eyes and ears of the brands on ground, giving them insights on key touch points of consumer experience and brand visibility. The great part of my role of anchoring this vertical is that there is never a dull moment as you are constantly engaging with clients on their brand standards and work with them on actionables to enhance their retail experience.
At Channelplay, I handle clients and projects under retail marketing based out of south India. We set up and manage projects for outsourced sales teams, retail visibility, e-commerce support, market research etc. I really enjoy the entrepreneurial culture within the company and the variety of clients we work with across the gamut of retail marketing. It is also satisfying to see the value we add through our work that helps clients sell better.
At Channelplay, I always enjoy the challenge of setting up sales projects in various industries including FMCG, Telecom, E-commerce, and run them smoothly. Team of young project managers from top B-schools & diverse industries, robust process oriented project management and state of the art in-house reporting tool 1Channel form the backbone of Channelplay and help me in running every program in the best possible manner.
Retail visibility is next big thing in organized and traditional trades . We are a one stop solution for a brand's visual merchandising needs delivering industry quality standards through Channelplay's experienced professionals. Our efforts for best in class integrated marketing communications help brands get visibility in retail with a competitive edge. This is really exciting to work on as every other day comes with a new challenge to meet the dynamism of marketing world.