The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work as their branding representative by placing branding elements of APB.
Let's understand the approach in detail.
Approach
- On-boarding new vendors on district and sub-district level for 100% on time coverage of the target
- Target assigning and making a route map of regional vendors to visit on field
- Training of the field vendors and sub-vendors to capture detailed recce report with long shot outdoor and in-door photographs of the outlet
- Mapping of the outlets with online system to capture report from field team
- Sharing sub-partner wise warehouse location to receive the material of the zone from client for the deployment
- Daily reporting of the recce, Installation of the non-lit flange & boards
- Giving Channelplay online web portal access to client to track real time activity coverage happening on field
- Coordinating with zonal managers & team leads to sort address and other retailer’s concerns
- Subletting regional vendor partners to cover the activity within the TAT assigned by the client
- Effective coordination of the entire activity between client, regional sales team, retailers, regional vendors partners and sub partners
- On time reporting to client in prescribe format
- Sharing glimpse photographs of the daily execution over email & region wise what’s app group
Outcome
- Installation of the branding elements11 across all 20k+ retailers points across North & East India
- precise coordination of the entire activity
- 100% TAT adherence for Installation & Reporting
- Uniform visibility across all retailers
- Increased brand visibility, service sale & customer/dealers awareness about the brand
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