Channelplay Case Study

Channel Loyalty Program for Monitor and Laptop multi-brand stores

The main objective from the client was to create a platform to capture, validate and incentivize sales of their monitors in multi-brand stores who purchase from their distributors. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 600+ trade network across the country.


The key activities in project execution involved:

  • Designing a program to effectively fulfill objectives set by the client
  • Developing a mobile app through which partners can register into the program and submit their purchases
  • Developing a validation system to verify the purchase records submitted
  • Configuring an online portal where partners could view and redeem reward points
  • Configuring Email and SMS alerts to the concerned stakeholders with important action points
  • Dashboards with key trends and metrics of the program with role based access to client side managers
  • Building emotional connect through wishes and activities on their important days
  • Helpdesk management and communication with wholesalers via SMS, mailers and tele-calling
  • Reward sourcing, warehousing, dispatch and management within agreed timelines


The program was a success and the key highlights were as follows:

  • First successful attempt to create the record of purchases by multi-brand retailers purchasing from distributors
  • Recognition for top retailers and differential rewards for consistent performers
  • Effective engagement of channel partners and creation of emotional connect
  • Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners


Topics: Loyalty Programs