The main objective from the client was to create a platform to capture, validate and incentivize sales of their monitors in multi-brand stores who purchase from their distributors. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 600+ trade network across the country.
Approach:
The key activities in project execution involved:
- Designing a program to effectively fulfill objectives set by the client
- Developing a mobile app through which partners can register into the program and submit their purchases
- Developing a validation system to verify the purchase records submitted
- Configuring an online portal where partners could view and redeem reward points
- Configuring Email and SMS alerts to the concerned stakeholders with important action points
- Dashboards with key trends and metrics of the program with role based access to client side managers
- Building emotional connect through wishes and activities on their important days
- Helpdesk management and communication with wholesalers via SMS, mailers and tele-calling
- Reward sourcing, warehousing, dispatch and management within agreed timelines
Outcome:
The program was a success and the key highlights were as follows:
- First successful attempt to create the record of purchases by multi-brand retailers purchasing from distributors
- Recognition for top retailers and differential rewards for consistent performers
- Effective engagement of channel partners and creation of emotional connect
- Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners
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