Case Studies

Competition Visibility Mapping for Lenovo

Lenovo is a market leader in IT segment and has a strong channel partner network across India. Along with Exclusive stores, they have presence in multi brand outlets as well. In MBOs, display share plays a vital role in projecting brand’s strengths and competence against rivals. Alongside, flagship products require more visibility in the market. Brands need constant check to ensure that their flagship products are on display.Here, Channelplay comes into picture and helps the client in identifying their visibility share in market. Also, we help them in identifying visibility of SKUs at store level

Approach:

  • Creation of questionnaire to capture all aspects related to brand visibility.
  • Implementation of questionnaire on in-house platform (1Channel) to track the progress in real time using mobile based app.
  • Conducting face to face & remote trainings for the field executives to identify branding components
  • Visitation as per pre-planned route to ensure regular visits as per agreed frequency
  • Capture data across multiple parameters for Lenovo’s SKU presence.
  • Collate inputs regarding competitors’ demos, branding and fixtures.

Outcome:

  • Real time update on competition market visibility share.
  • Structured data captured regarding display share across outlets.
  • Identification of gap cases where Lenovo is lagging in branding and display share.
  • Regular update on demos placed by MBO staff on display.

Topics: Mystery Shopping & Audits