Channelplay Case Study

Consumer Loyalty Program for Customers of Premium Camera Lens

The client decided to run a campaign to connect with customers of premium photography lenses. Customers of the identified models were eligible for rewards over the course of the program. The deliverables were to assist in developing a web based registration system, verify the registrations, handle all the communication to the winners, collect the documentation and handle the procurement and delivery of all the rewards up to the last point. The biggest challenge of the project was the scale as the number of winners to be contacted were 8000+.


The key activities in project execution were as follows:

  • Assist in development of a web based system to collect customers’ information and documents
  • Coordinating timely documentation and validation
  • Handling logistics of rewards up to the last mile in all corners of the country
  • Providing multi-channel support for grievance handling
  • Ensuring closures of all deliveries within 45 days of confirmation


  • All the rewards were delivered to the respective winners within time and in full

Customers had superior experience of taking part in the activity and engaging with the brand

Topics: Loyalty Programs