Channelplay Case Study

Contractor Loyalty Program For A Steel Manufacturer

This program's primary objective was to build superior relationship between the client and product influencers. In a heavily disaggregated and cluttered market, the brand wanted to gain additional mind share and recommendation rate by incentivizing key influencers. The program also acted as a source of transaction data of key influencers, which on analysis provided invaluable insights for driving sales.


This key activities in program execution involved:

  • Laying down processes to generate transaction data
  • Handholding each influencer to the point of active participation
  • Ensuring foolproof data capture through multiple checks and balances
  • Putting together an exhaustive rewards catalogue custom designed for the target segment
  • Running an efficient helpdesk with multi-lingual support for smooth handling of grievances


The program successfully met its objective and the key highlights were as follows:

  • The program actively engaged with 7000+ influencers across the country
  • For the first time ever client had access to invaluable data regarding key influencer’s transactions & behavior
  • As a result of the program  client was able to command far greater mind share among the key influencers

Topics: Loyalty Programs