This program's primary objective was to build superior relationship between the client and product influencers. In a heavily disaggregated and cluttered market, the brand wanted to gain additional mind share and recommendation rate by incentivizing key influencers. The program also acted as a source of transaction data of key influencers, which on analysis provided invaluable insights for driving sales.
Approach
This key activities in program execution involved:
- Laying down processes to generate transaction data
- Handholding each influencer to the point of active participation
- Ensuring foolproof data capture through multiple checks and balances
- Putting together an exhaustive rewards catalogue custom designed for the target segment
- Running an efficient helpdesk with multi-lingual support for smooth handling of grievances
Outcome
The program successfully met its objective and the key highlights were as follows:
- The program actively engaged with 7000+ influencers across the country
- For the first time ever client had access to invaluable data regarding key influencer’s transactions & behavior
- As a result of the program client was able to command far greater mind share among the key influencers
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