Channelplay Case Study

Developer Loyalty Rewards Program for a Tech Company

The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved setting up a platform to collect information from the developers, verifying the information and disbursing rewards on a periodic basis


The key activities in project execution involved:

  • Developing an online portal where developers could register themselves, upload their documentation and track the payouts
  • Creating a dashboard through which the stakeholders could track the performance of developers
  • Helpdesk management and communication with retailers via SMS, mailers and tele-calling
  • Timely payouts along with necessary tax compliance measure


The program was a success and the key highlights were as follows:

  • Recognition for top developers and differential rewards for consistent performers
  • Improvement in “Top-of-Mind” recall value

Topics: Loyalty Programs