Channelplay Case Study

POP Display Campaign for Canara HSBC Oriental Bank of Commerce

The key objectives of this project was to deploy the POP material of new banking scheme, services, offer communication & benefits to different locations across India in Canara HSBC Oriental Bank of Commerce ATM/Branch locations.


  • Sourcing of the VM team across different geographies in India
  • Branch enrolment and mapping with online tracking system for real time data capturing
  • Training of the field team on new service launch, POP deployment as per client guideline, online reporting & data capturing
  • PJP designing and target assigning to the filed team to cover all of the locations within the TAT assigned
  • Dispatch of vernacular posters to VM hubs & further to ATM/Branch locations
  • Coordination of the entire activity between banking personals, VM, and visual merchandisers
  • Branch wise (Canara & OBC) deployment of the POS only in banking working hours to all branches/atm scattered to metro and remote areas
  • PoSM deployment by field executives along with reporting & Geo tagging
  • Capturing & Reporting 4 sides photographs of the branch/atm interior view through online reporting system.
  • Sharing glimpse photographs of the daily coverage
  • Reporting & validation


  • Deployment of POP across all predetermined atm/bank branches
  • Uniform visibility across all branches located in metro & remote location in India within the TAT assigned              
  • Precise coordinates of all the activity
  • 100% TAT adherence for PoSM deployment
  • Increased banking/customers awareness about the scheme launched
  • Increased brand visibility, scheme communication & service sale.
  • 100% involvement by all branches

We help brands in POP deployment for their new product launches, sales schemes, In shop/outdoor branding  & generic campaigns. To know more please connect us through our contact us page.

Topics: Visual Merchandising & Signage