The key objectives of this project was to deploy the POP material of new banking scheme, services, offer communication & benefits to different locations across India in Canara HSBC Oriental Bank of Commerce ATM/Branch locations.
Methodology:
- Sourcing of the VM team across different geographies in India
- Branch enrolment and mapping with online tracking system for real time data capturing
- Training of the field team on new service launch, POP deployment as per client guideline, online reporting & data capturing
- PJP designing and target assigning to the filed team to cover all of the locations within the TAT assigned
- Dispatch of vernacular posters to VM hubs & further to ATM/Branch locations
- Coordination of the entire activity between banking personals, VM, and visual merchandisers
- Branch wise (Canara & OBC) deployment of the POS only in banking working hours to all branches/atm scattered to metro and remote areas
- PoSM deployment by field executives along with reporting & Geo tagging
- Capturing & Reporting 4 sides photographs of the branch/atm interior view through online reporting system.
- Sharing glimpse photographs of the daily coverage
- Reporting & validation
Outcome:
- Deployment of POP across all predetermined atm/bank branches
- Uniform visibility across all branches located in metro & remote location in India within the TAT assigned
- Precise coordinates of all the activity
- 100% TAT adherence for PoSM deployment
- Increased banking/customers awareness about the scheme launched
- Increased brand visibility, scheme communication & service sale.
- 100% involvement by all branches
We help brands in POP deployment for their new product launches, sales schemes, In shop/outdoor branding & generic campaigns. To know more please connect us through our contact us page.
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