The key objective of this project was to assemble & install Micromax Led fixtures in consumer durable outlets where retailer can deploy Micromax products exclusively.
Methodology:
- Sourcing of the fitter team across different geographies having skills do assemble & install different types of fixtures in market.
- Daily reporting & tracking of the elements delivery status with delivery partners
- Training of the field team on fixture deployment as per client guideline, online reporting & data capturing
- 3 different units were to be installed in outlets with different guidelines
- PJP designing and target assigning to the field team to cover all the locations within assigned TAT
- Reporting of damage element & to client.
- Coordination of the entire activity between Micromax personals and fitters on field
- Installation of LED Flange, LED Backwalls & trolleys by field executives along with reporting & Geo tagging
- Capturing & Reporting of the deployment from outlets through online reporting system.
- Sharing glimpse photographs of the daily coverage
- Reporting & validation
Outcome:
- Installation of fixtures across all locations
- Uniform visibility across all outlets located in metro & remote location in India within the TAT assigned
- Precise coordinates of all the activity done through online portal
- 95% TAT adherence for fixture deployment
- Increased brand visibility.
- 100% involvement by all outlets wherever PoSM was deployed
We help brands in PoSM deployment for their new product launches, sales schemes, In shop/outdoor branding & generic campaigns. To know more please connect us through our contact us page.
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