Channelplay Case Study

Fixture Maintenance For A Consumer Electronics Brand


The key objectives of the project were as follows:

  • Conducting in-store fixture maintenance at designated outlets
  • Manpower hiring and management for overall project
  • Reporting as per prescribed format


Major activities in project execution were as follows:

  • Project framework and process flow designing
  • Identification of vendors across geography
  • Creation of effective permanent journey plan for field teams
  • Authenticating deployment of material
  • Tracking material wise and geography wise consumption trend
  • Collecting appropriate proof of execution from ground
  • Periodic audit of deployed elements


The project was successfully executed and key highlights were as follows:

  • Increased fixture life at retail outlets due to proactive issue resolution
  • Improved brand image and enhanced customer experience at outlets
  • Increased partner interest in brand and established competitive edge
  • Positively impacted sales across outlets

Topics: Visual Merchandising & Signage