Case Studies

In Shop Branding For Bajaj Auto

Objective:

To rejuvenate existing stores & executing in shop branding in new Bajaj auto outlets across India by doing instore branding as per the outlet size. This activity is conducted PAN India covering all major outlets of Bajaj Auto to give a competitive edge over others in terms of visibility & getting channel support.

Approach:

Execution of this activity needs rigorous follow ups & continuous coordination between multiple stake holders & fields team. We follow below approach for the effective execution. 

  1. We have finalized the rate card for a year for almost every activity to ensure time saving.
  2. We get request from Bajaj Auto to rejuvenate store
  3. Vendor partner & the team members are aligned for the recce.
  4. Visual merchandising suggestions are given to client as per the brand guidelines.
  5. Post Approval from client art work adaption is done followed by production of the branding.
  6. Installation & reporting happens as per the prescribed format & timelines.

Outcome:

This activity has helped brand in achieving the desired level of support from the channel as well. It refreshes the overall ambience of the store leading to improved brand awareness & channel support.

Following outcomes were observed by brand:

  • Enhanced store visibility.
  • Improved customer awareness.
  • Channel support to brand.

Topics: Visual Merchandising