In shop Branding for Michelin

Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of achieving increased visibility in the market.

Approach

• Identifying & aligning stores to regional vendor partners for smooth operations
• Making a beat plan for regional partners to complete recce within the timelines
• Comprehensive training of the field team to capture recce report along with relevant & mandatory visual proofs, like long & close shot photographs
• Enabling the regional partners to prepare a detailed recce report in the form of presentation and excel-based analytical dashboard (format as agreed)
• Preparing Partner & State wise estimates (Performa Invoice) post recce, so as to be able to forecast the overall budgets/cost
• Suggesting Artwork/creative according to brand guidelines and then prepared for adaptation of the approved artworks basis reece done in the field
• Subletting regional vendor partners to carry out the branding deployment within the specified timelines and to ensure uniformity across the stores
• Enabling effective coordination of the complete deployment activity between the required stakeholders
• Effective coordination of the entire activity between client, regional sales team, dealers, designers & regional vendors
• Creating and sharing reports as per agreed reporting calendar
• Real time access to pictures of the deployment in the field through email and official WhatsApp groups

Outcome

• Customised branding across different stores
• Successful deployment of branding and that too within pre-defined timelines
• Precise coordinates of the entire activity
• Uniform visibility across all outlets and 100% adherence to brand guidelines
• Increased brand visibility and awareness

We help brands in POSM deployment for their Sales & marketing schemes, new product launches, in-shop & outdoor branding along with generic campaigns. To know more please connect us through our contact us page.