Channelplay Case Study

In Shop Branding for Tally

Tally has software distribution partners across India. They wanted to create awareness about there GST ready campaign & decided to change the in shop branding across geo network.


  • Measurement of all partner outlets across India basis requisition from Tally.
  • Sharing recce report with client for artworks adaptation
  • Outlet mapping and PJP based hard branding
  • Daily Installation plan to client basis which client aligns the partners for installation
  • Daily installation reporting with work execution photographs
  • Installation using sunboard with vinyl print, Iron Flex boards & one way visions print

Program Highlights:

  • Adhering timelines for campaign coverage
  • Ensuring same quality of branding across India
  • Managing multiple vendors on one hand & being SPoC for client on other

Program Outcome:

  • 350 partner outlets covered within 15 days
  • 49000 Sqft of branding done in partner outlets
  • 40+ towns covered in 15 days

Topics: Visual Merchandising & Signage