Channelplay Case Study

In shop & Outdoor Branding for Ariston Thermo

Ariston Thermo operates in three different sectors with leading brands and an extensive range of products and services. Objective of this activity was to cover 450 outlets with different categories. Customized branding basis category & measurement of outlets was required. Lets understand the approach & outcome.


  • Aligning recce team across different areas in Mumbai to take the measurements for the branding
  • Training the field team to occupy and commit for the branding to dealers basis on the store category & budget allotted for the branding
  • PJP designing, target assigning & training of the team working on ground for data capturing and dealing with the retailers to occupy space for the branding.
  • Reporting & recce data capturing from field within the TAT
  • Doing store category wise recce & branding, keep on updating client on store wise budget allotted vs consumption
  • Aligning regional vendors for branding based on the recce captured by field team, to ensure uniform visibility & specifications are met
  • Coordination of the entire activity between retailers, client sales team and vendors involved for branding.
  • Data Validation & Reporting with execution photographs
  • Sharing glimpse photographs of the daily deployment over the mail & what’s app group


  • Customized branding at different outlets raising retailer's confidence in brand.
  • Covering the activity within the TAT assigned
  • Precise coordinates of the entire activity
  • Increased brand visibility, service sale, & customer/dealers awareness about the brand

We help brands in PoSM deployment for their new product launches, sales schemes, In shop/outdoor branding  & generic campaigns. To know more please connect us through our contact us page.

Topics: Visual Merchandising & Signage