Case Studies

In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its franchisees. This activity was executed with following objectives

  • To install SIS units for the display of their new bike – Xtreme 200 R delivered by Hero Moto Corp across India on 450+ dealership.
  • Increasing Partner's awareness about the new product launch and its features.

Approach

  • Aligning multi skilled technician teams across different geographies in India
  • Target assigning & PJP designing to the field team to cover all of the locations within TAT.
  • Training & educating fitters on SIS unit, its features & installation guideline
  • Delivery confirmation of the SIS unit to dealer point & assigning fitters team to move on site
  • Coordination of the entire activity between dealers, hero logistic team & sales team and installation field team
  • Unit delivery confirmation at dealer point & doing Installation within 24 to 48 hours to the delivery
  • Installation of SIS unit by fitters along with reporting & taking installation receiving from dealers
  • Escalating manufacturing gaps if any found in the unit during the installation to Hero HO
  • Reporting & validation
  • Daily coverage tracking over the what’s app group and reporting the coverage twice in a day to Hero HO

Outcome

  • Installation of the unit across all 400+ dealer points across India
  • 95%+ TAT adherence for Installation & Reporting
  • Precise coordinates of overall activity
  • Increased dealer awareness about the product & its usage
  • Increased brand visibility, scheme communication & service sale.
  • 100% involvement by all of the dealers, Hero Sales team & hero HO

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Topics: Visual Merchandising & Signage