Channelplay Case Study

Market Research & Mapping for Vehicle Tracking System

The client wanted us to conduct research to understand the current market scenario, competitive landscape, consumer buying considerations, market gaps & expectations for Vehicle Tracking systems, which would act as an input for strategizing product proposition & market operations for a new entrant.


The approach adopted to successfully deliver the scope of work is as follows:

  • Extensive questionnaires were designed to capture survey details of both retailers & integrators
  • Conducted face-to-face surveys with owners of Car Accessory Shops to understand market mapping, competition mapping & consumer mapping
  • Conducted face-to-face surveys with owners/managers of VTS integrators to understand current market scenario, UI comparison, procurement model, gaps & expectations
  • Secondary research was performed to gather Market Overview, Market size, Competitive landscape, key growth drivers & challenges
  • Adequate systems were established to enable real-time data collection and cleaning


The research helped generate insights around:

  • Industry Overview
  • Top Selling VTS brands
  • Consumer Buying Considerations
  • Features Vs Price mapping
  • Promotional Offers, Warranty & Service support for various VTS brands
  • Standard Trade Terms
  • VTS Market Sizing Estimation

Topics: Market Research