The client wanted us to conduct research to understand the current market scenario, competitive landscape, consumer buying considerations, market gaps & expectations for Vehicle Tracking systems, which would act as an input for strategizing product proposition & market operations for a new entrant.
Approach:
The approach adopted to successfully deliver the scope of work is as follows:
- Extensive questionnaires were designed to capture survey details of both retailers & integrators
- Conducted face-to-face surveys with owners of Car Accessory Shops to understand market mapping, competition mapping & consumer mapping
- Conducted face-to-face surveys with owners/managers of VTS integrators to understand current market scenario, UI comparison, procurement model, gaps & expectations
- Secondary research was performed to gather Market Overview, Market size, Competitive landscape, key growth drivers & challenges
- Adequate systems were established to enable real-time data collection and cleaning
Outcome:
The research helped generate insights around:
- Industry Overview
- Top Selling VTS brands
- Consumer Buying Considerations
- Features Vs Price mapping
- Promotional Offers, Warranty & Service support for various VTS brands
- Standard Trade Terms
- VTS Market Sizing Estimation
.png "contact us")
