Channelplay Case Study

A Leading Tyre Brand Appoints Channelplay as Mystery Shopping Agency

Apollo tyres wanted to assess the compliance of their exclusive retail channel on agreed procedures and standards. To ensure that the exclusive stores maintain the said standards, Channelplay conducted visibility audits capturing relevant parameters like:

  • Store Exterior
  • Store Interior
  • Product (Tyre) display standards
  • Branding elements
  • Competition Presence
  • Workshop Area


The approach adopted to successfully deliver the scope of work was as under:

  • Defining subjective parameters and designing questionnaire objectively for a standard measurement of audit parameters
  • Designing standard training document with pictorial representation of assessing audit parameters


A detailed report was prepared based on the audit results to give valuable insights to the client on the following:

  • Score loss analysis – SBU & RBU wise
  • Benchmark as well as attention-seeking sections – SBU & RBU wise
  • Escalation management – Routing improvement areas at store level

Topics: Mystery Shopping & Audits