No. 1 Smartphone Brand Appoints Channelplay as Retail Audit Agency

Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail network Pan India. In order to address this, Channelplay conducted visibility audits at their stores Pan India.

Approach

The key aspects of the visibility audit were:

Exterior hygiene
In-store branding & hygiene
Product placement & availability
Availability & grooming of the brand representative

Outcome

Through the program, Channelplay initiated store-level improvements ranging across:

Visual merchandising maintenance - POSM & branding
Manpower hygiene adherence
Stock availability & updation of relevant stock report

The action was routed to concerned stakeholders (store or area sales managers) who were responsible to act within a pre-defined turnaround time.

Topics: Mystery Shopping & Audits

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