Channelplay Case Study

Influencer Loyalty Program for a Sanitaryware brand

The main objective from the client was to start engaging with and incentivising construction contractors on purchase of sanitaryware products of the brand. To do that, the approach was to create a platform to engage with contractors and incentivize them on the business they are generating for the client. The major technological intervention required was to have a sales data collection system with an approval workflow. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 1000+ Contractors across the country


The key activities in project execution involved:

  • Seamlessly integrating with a mobile app to fetch the details of the Purchases made by the Contractors
  • Developing an online portal where contractors could view and redeem reward points
  • Enrolling contractors and implementing the communication plan
  • Publishing daily reports to concerned stakeholders will all the required information
  • Configuring Email and SMS alerts to the concerned stakeholders with important action points
  • Building emotional connect through wishes and activities on their important days
  • Helpdesk management and communication with contractors via SMS, mailers and tele-calling
  • Reward sourcing, warehousing, dispatch and management within agreed timelines


The program was a success and the key highlights were as follows:

  • Generation of contractor purchase data which lead to identification of key contractors
  • Effective engagement with key contractors and creation of emotional connect
  • Improved growth and profitability via increased sales and aspirational value

Topics: Loyalty Programs