The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity which is supposed to get reflected across India, once pilot is successfully executed.
Approach
- Aligning region wise vendor partners to do on time recce
- Training of the team to capture detailed long shot & close shot photographs of the entire store so that marketing team sitting in HO can decide on the best visibility branding spaces
- Making PJP of the recce team aligned to do recce across 100+ locations.
- Target assigning to the field team for the recce & presenting the same in a ppt.
- Reporting recce information in a prescribed format of ppt & excel to Lenovo HO
- Detailed reporting of item wise dealer wise budget consumption, this helped client on deriving store wise budget consumption
- Getting artwork ready from raw source files and doing adaptation as per guideline from Lenovo HO
- Putting multiple regional vendors to do branding within specified timeline & to ensure uniform branding media type & visibility
- Smooth coordination of the entire activity between client, regional sales team, dealers & regional vendors
- To ensure on time report sharing by regional vendor partners & sharing the same with Lenovo HO as per agreed format
- Reporting glimpse photographs of the daily execution over the what’s app group & e-mail
Outcome
- 100% successful branding execution across all dealerships within specified timelines
- Precise coordinates of the entire activity & Uniform visibility across all dealership
- Increased service sale, brand visibility & customer/dealers awareness about the brand
We help brands in their indoor/outdoor branding, sales schemes, new product launches, PoSM deployment & generic campaigns. To know more please connect us through our contact us page.
.png "contact us")
