Channelplay Case Study

Lighting Automation Brand hires Channelplay as Market Research Agency

Keus Automation, a startup into home automation lighting, wanted to conduct a supply side research to understand the current market scenario & industry offerings. The research covered the following supply side stakeholders:

  • Integrators (home automation/lighting)
  • Lighting retailers
    • General electrical stores
    • Designer lighting stores
  • Home automation companies


  • An initial pilot round was conducted to understand the category & products’ availability across channels to frame the questionnaire for all stakeholders.
  • Appointments were scheduled with the sellers of home automation to benchmark the features offered and limitations of the products & their companies.
  • All segments of retailers were covered to capture the variety of solutions provided by relevant competitors into the home automation space.


  • Monthly sales of each category of lighting across stakeholders
  • Most sold & purchased categories, products & its variants
  • Consumer segmentation & profiles with their needs
  • Price-feature analysis
  • Competition intensity
  • After sales services along with warranty & AMC of products
  • Unmet requirements & expectations of consumers

Topics: Market Research