Channelplay Case Study

Lucky Draw Campaign for Automobile Customers through Mobile App

The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study

The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.


The key activities in project execution were as follows:

  • Creation of a Mobile App, web and SMS based system for customers to claim rewards and submit documents
  • Contacting the winners and informing them of their rewards and further process
  • Coordinating timely documentation and validation
  • Getting the winners to pay the requisite gift tax on a few rewards through Demand Drafts
  • Handling logistics of rewards up to the last mile in all corners of the country
  • Providing multi-channel support for grievance handling
  • Ensuring zero leakage pay-outs with audit trails


  • All the rewards were delivered to the respective winners within time and in full
  • Customers had superior experience of taking part in the activity and engaging with the brand
  • Higher than benchmark savings were achieved through superior procurement of rewards

Topics: Loyalty Programs