Case Studies

In Shop Branding For Bajaj Auto

Objective:

To rejuvenate existing stores & executing in shop branding in new Bajaj auto outlets across India by doing instore branding as per the outlet size. This activity is conducted PAN India covering all major outlets of Bajaj Auto to give a competitive edge over others in terms of visibility & getting channel support.

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Market Entry Strategy for Home Automation Segment

Objective

The client is a provider of end-to-end systems integration and fiber optic solutions for set top-boxes. They wanted to enter into Home Automation market and hence wanted to understand the demand & supply side of it. Channelplay conducted Consumer, Competition, Retailer, Distributors as well as institutional research (builders, architects). The sub-objectives of the study included:

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1Channel App for Portronics Secondary Sales Automation

The main objective of the project was to deliver a mobile app and we based software portal for the sales force automation of secondary sales for Portronics. The scale of the project was low to begin with but the client organization could derive value out of the product and thereby agreed to pay the charges for the minimum scale required.

Approach

1Channel, our in-house mobile based field force automation solution, was the perfect fit for the client’s requirement. Built with a focus on process compliance monitoring and streamlining of field reporting, it improved secondary sales governance in the following manner:   

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Lucky Draw Campaign for Mattress Customers

Objective

The client decided to run a campaign during festive period to encourage customers to exchange their old mattress with a new one. Customers who took part in the offer qualified to a lucky draw through which they won attrcative reqards such as Sleepwell Comforters, Havells Mixer Grinders, Samsung TVs and Honda City Cars. The deliverables were to handle all the communication to the winners, collect the documentation and handle the procurement and delivery of all the rewards up to the last point. The biggest challenge of the project was the scale as the number of winners to be contacted were 6000+.

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Mystery Shopping for a Footwear Brand

Objective

The objective was to identify competency gaps, assess deviations in SOP adherence, and measure service quality across various customer touch points with a view to design sales force training around the identified issues. To address this, mystery shopping was conducted and the parameters evaluated were as follows:

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