Case Studies

Consumer Reward Campaign 2.0 for Customers of Printers

The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch the campaign again in 2019. The learnings of the first run of campaign were crystallized and implemented to ensure smoother operations this time around. The scale of the project was also much higher this time around with more than 20000 customers participating in it.

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Field Force Automation for a Multi-national Pharmaceutical Skin Care Brand

A renowned pharmaceutical company strategized an aggressive expansion plan in India for its globally recognized skin care brand catering to women and baby both. As part of the plan, it was absolutely important for them to enable its growing number of field force executives with a mobility-based automation solution which would not only be easy to use but should also cater to different workflows for different set of field employees. Many of their requirements were actually quite out of the box and involved lot of complication. The client also understood the same when a leading SFA solution provider backed out days before contract signing. Some of the points which were making it difficult for other SFA solution provider to implement their solution are:

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Market Mapping Activity to Build a Loyalty Rewards Program for a Cement Company

The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployment, Trade spend and Loyalty Rewards program could be optimised. The project involved setting up a platform to collect information about the trade universe through their Sales workforce.

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Whatsapp Business Signs up Channelplay as their Market Activation Agency

WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness about the platform and onboard small & medium business (SMB) retailers on the application. This activity was carried out in four cities namely Surat, Lucknow, Bhubaneshwar and Vizag.

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Sales Force Automation for an Indian Eye Hospital Group

A renowned Indian eye hospital chain was looking for tried and tested Sales Force Automation solution for its entire customer acquisition team including Corporate Sales, Marketing, Medical Tourism and Recovery. They are quite a reputed brand name in north India offering multiple eye specialty services across many hospitals in different states. Different teams are responsible for meeting different types of clients such as Chemists, Opticals, Doctors, RWAa, Corporates, Patients etc. and the working for each type of clients are significantly different. The requirement was to automate all such activities using a single Sales Force Automation solution so that the top management can have an eagle-eye view on the working of all type of employees through a single dashboard. Even after spending good amount of effort in finding that right solution, client was not able to find a to software which will solve their problem and that is when they approached 1Channel team.

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