Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of achieving increased visibility in the market.
- Identifying & aligning stores to regional vendor partners for smooth operations
- Making a beat plan for regional partners to complete recce within the timelines
- Comprehensive training of the field team to capture recce report along with relevant & mandatory visual proofs, like long & close shot photographs