Case Studies

Mystery Shopping for a Contact Lens Brand

Johnson & Johnson, one the largest pharmaceutical and consumer packaged goods manufacturing company, wanted to conduct mystery shopping for their contact lenses brand Acuvue. The company‚Äôs objective was to be the first and most recommended brand by the ophthalmologists & optical stores, when it came to the use of eye lenses.

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ISB & GSB Branding for Lenovo India

The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity which is supposed to get reflected across India, once pilot is successfully executed.

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Festive Rewards Program For Customers Of Automobiles

The client is one of the leading automobile manufacturers of the country and wanted to run a consumer rewards campaign during the festive season. We designed the process flow, created the technology, put together the reward list, verified the claims and delivered the rewards.

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Sales Force Automation for Leading Mobile Phone and Accessories Distributor in UAE

A globally renowned mobile handset and accessories distributor company was looking for a Sales Force Automation in UAE. This company is distributor of one of the most premium smartphone brands and its related accessories. So, it was very important for them to track promoter performance, daily sales and stock data for 100+ SKUs from major outlets across different emirates and different retail chains such as Lulu, Emax, Carrefour etc. They also wanted to capture display image / planogram compliance in those outlets. And most importantly they were looking for a highly interactive dashboard and daily email based automated reports which will enable them to take quick actions.

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ISB & GSB Activity for Arvind Mills

Arvind Mills is a fashion powerhouse & a denim pioneer that is a trailblazer in advanced material & fashion technology. They wanted to increase their visibility in key markets across India. Channelplay has been selected as the visibility partner for Arvind Mills to increase there retail visibility across outlets.

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