Case Studies

In shop Branding & Signage Deployment for TI Cycles

The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles for their product “BSA HERCULES Cycles” in 200+ tier 2 & 3 towns across South & West India.

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Targeted Communication To Drive Engagement In Trade Loyalty Program

For a leading sanitaryware brand of the country, we run the loyalty program for their entire trade network. The client had shared with us the objective of increasing the activity level of the retailer base. The program management had put their heads to the task and came up with a targeted approach to increase the activity level and thereby increase the business of the client.

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Laljee Godhoo Signs up Channelplay as their Market Research Agency

Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by generating leads of potential distributors across pre-identified potential Indian cities.

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Sales Force Automation for a Global FMCG Giant in Kuwait

One of the largest global FMCG companies was looking for a Sales Force Automation solution in Kuwait in order to boost up its sales for some of its beverage products. In the highly competitive FMCG market of Middle East, it was getting very important for them to track promoter performance, daily sales, product display and other hygiene in all major outlets across different retail chains such as Lulu, Carrefour, Xcite, COOPS, TSC etc. other than an easy to use app that meets all their requirement and works fine in both iOS and Android devices, they also wanted a highly interactive dashboard and daily email based automated reports which will enable them to take quick actions.

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POSM Deployment at ATMs for McCann Worldgroup

The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.

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