Case Studies

In shop Branding for Michelin

Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of achieving increased visibility in the market.

Approach

  • Identifying & aligning stores to regional vendor partners for smooth operations
  • Making a beat plan for regional partners to complete recce within the timelines
  • Comprehensive training of the field team to capture recce report along with relevant & mandatory visual proofs, like long & close shot photographs
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India's No. 1 Smartphone Brand Appoints Channelplay as their Retail Audit Agency

Xiaomi, the number 1 smartphone brand of India, wanted to evaluate and analyze the adherence towards retail processes & standards defined by the brand across its retail network Pan India. In order to address this, Channelplay conducted visibility audits at their stores Pan India.

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Sportswear brand Proline Signs up Channelplay as their Market Research Agency

Proline, an Indian sport wear brand incorporated in 1983 wanted to venture into footwear retailing and hence intended to conduct geographical research to identify feasible locations for their exclusive showrooms.

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Mechanic Loyalty Rewards Program for Auto Parts Retailers

The main objective from the client was to create a loyalty program for mechanics which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the mechanics could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to create a Mobile App interface through which mechanics could scan the bar codes on the product they purchased to record transactions, check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 8000+ Mechanics across the country.

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Sales Force Automation Solution for a Leading Home Appliances Company in UAE

A globally renowned vacuum cleaning and floor care brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the sales force deployed in UAE. They have sales promoters deployed across all the emirates in UAE and in all leading modern trade retail chains such as Carrefour, Sharaf DG, Lulu, Emax etc. They were looking for a Promoter Management Solution which will help them to track following parameters and take important strategic and tactical decisions basis the same:

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