Case Studies

POP Display Campaign for Infocus

Objective:

The key objectives of this project was to deploy the PoSM material of new products to different locations across India in retail markets along with the retailers/customer awareness about the new category.

Methodology:

  • Outlet enrolment and mapping with online tracking system for visual merchandising
  • Sourcing of the team across different geographies in India
  • Training of the field team on new product launch, online reporting & data capturing
  • PJP designing and target assigning to the filed team
  • Supply chain management of the PoSM to VM hubs & further to retail locations
  • Coordination of the entire activity between retailers, distributors and visual merchandisers.
  • PoSM deployment by field executives along with reporting & Geo tagging
  • Reporting & validation

Outcome:

  • Deployment of PoSM across all predetermined outlets
  • Precise coordinates of all outlets
  • Increased product awareness to the retailers/distributors/customers
  • Increased brand visibility & product sale.
  • 100% involvement by all retailers leads to healthy partner contribution 

We help brands in PoSM deployment for their new product launches, sales schemes  & generic campaigns. To know more please connect us through our contact us page.

Topics: Visual Merchandising