Channelplay Case Study

POP Display Campaign for Infocus

The key objectives of this project was to deploy the PoSM material of new products to different locations across India in retail markets along with the retailers/customer awareness about the new category.


  • Outlet enrolment and mapping with online tracking system for visual merchandising
  • Sourcing of the team across different geographies in India
  • Training of the field team on new product launch, online reporting & data capturing
  • PJP designing and target assigning to the filed team
  • Supply chain management of the PoSM to VM hubs & further to retail locations
  • Coordination of the entire activity between retailers, distributors and visual merchandisers.
  • PoSM deployment by field executives along with reporting & Geo tagging
  • Reporting & validation


  • Deployment of PoSM across all predetermined outlets
  • Precise coordinates of all outlets
  • Increased product awareness to the retailers/distributors/customers
  • Increased brand visibility & product sale.
  • 100% involvement by all retailers leads to healthy partner contribution 

We help brands in PoSM deployment for their new product launches, sales schemes  & generic campaigns. To know more please connect us through our contact us page.

Topics: Visual Merchandising & Signage