Channelplay Case Study

POSM Deployment at ATMs for McCann Worldgroup

The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.


  • Dispatch of posm to VM hubs & further to Branches
  • Tracking of dispatched material & ensuring on time delivery of the pos for timely deployment
  • Aligning merchandisers team across different geographies in India for the pos deployment
  • Bank branch mapping and enrolment with online tracking system
  • Target assigning & PJP designing for the field team to cover all of the branches
  • Training merchandisers on pos deployment guidelines & information capturing through mobile application
  • End to end coordination of the entire activity between client regional team, HO and visual merchandisers
  • Branch wise (Canara & Syndicate) deployment of the POS only in bank working hours to all branches scattered to 300+ towns across India
  • Reporting & geo tagging of branch through online reporting system.
  • VM visit reporting & validation
  • Daily/weekly coverage reporting through mobile application & reporting by what’s app & mails


  • Timely coverage & >95% TAT adherence of the activity
  • Precise coordinates of all the branches & ATMs
  • Increased banking/customers awareness about the product
  • Increased brand scheme communication, product visibility & service sale.

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Topics: Visual Merchandising & Signage