Channelplay Case Study

POSM Installation for Paytm Bank

The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20000 plus MBO’s Pan India, thereby enabling increased business and 100% KYC for their customers.

The team at Channelplay used the following approach to deliver the end results:


  • Onboarding regional vendors for smooth and timely coverage
  • Assigning target stores to the regional vendors
  • Mapping of the stores with online system for real time reporting
  • Daily reporting of the procurement & Installation of the non-lit flange signboards
  • Providing the client with hierarchical access to Channelplay’s online web portal to track and view deployment data
  • Coordinating with regional team leads to sort address and other field escalations
  • Subletting regional vendor partners to cover the activity within the TAT assigned by the client
  • Effective coordination of the entire activity between client, regional sales team, retailers, regional vendors partners and sub partners
  • Sharing 100% Quality checked data shared with the client on the online web portal


  • Installation of the branding elements across all 20k+ MBO’s India
  • Smooth and precise field execution
  • 100% TAT adherence for procurement & Installation
  • Standardised and Quality output
  • Increased brand visibility, service sale & customer/dealers’ awareness about the brand availability

We help brands in their indoor/outdoor PoSM deployment, generic campaigns, branding, sales schemes & new product launches. To know more please connect us through our contact us page.

Topics: Visual Merchandising & Signage