Channelplay Case Study

Retailer Loyalty Program for a Leading Bathroom Product Stores

The main objective from the client was to create a platform to engage with Bathroom products retailers and incentivize them on the business they are generating for the client. The major technological intervention required was to have a sales data collection system with an approval workflow. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 7000+ Retailers across the country


The key activities in project execution involved:

  • Designing a program to effectively fulfil objectives set by the client
  • Seamlessly integrating with a mobile app to fetch the details of the Purchases made by the Retailers
  • Enabling the Distributors/Dealers to approve the purchases through a web and a mobile app based interface
  • Configuring an online portal where partners could view and redeem reward points
  • Enrolling channel partners and implementing the communication plan
  • Publishing daily reports to concerned stakeholders will all the required information
  • Configuring Email and SMS alerts to the concerned stakeholders with important action points
  • Building emotional connect through wishes and activities on their important days
  • Month-on-month points tracking and partner claim validation
  • Helpdesk management and communication with wholesalers via SMS, mailers and tele-calling
  • Reward sourcing, warehousing, dispatch and management within agreed timelines


The program was a success and the key highlights were as follows:

  • Recognition for top retailers and differential rewards for consistent performers
  • Effective engagement of channel partners and creation of emotional connect
  • Improved growth and profitability via increased sales and aspirational value
  • Improvement in “Top-of-Mind” re-call value and increased offtakes from channel partners


Topics: Loyalty Programs