Client had tied up with a leading saree brand to launch a new fabric for sarees. To drive the recognition of the fabric along with the sales, it was important to incentivize the salesmen who play a pivotal role in the buying process of the consumer. The program involved generation of transaction data of the influencers using scratch codes and disbursement of rewards through mobile wallets and recharges.
Approach
The key activities in project execution involved:
- Laying down foolproof but easy to understand processes for participation and data capture
- Validating sales data and processing rewards in shortest possible turn-around time
- Driving the program and product by constant communication with key influencers
- Running an efficient grievance handling desk providing multi-lingual support
- Using cutting edge mobile wallet technology to quickly disburse rewards
- Running a parallel sales contest for the top performers and reward management for the same
Outcome
The program was a success and the key highlights were as follows:
- Client could generate transaction data of key influencers providing them real time visibility into ongoing sales.
- The data was used for managing the supply chain more efficiently and for identifying gaps to drive sales.
- For the first time ever in the sector, a program was run for store salesmen by a brand leading to huge appreciation and mind share.
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