Channelplay Case Study

Seller Acquisition For A Hyperlocal Marketplace


The client had launched a hyperlocal marketplace accessible through a mobile app, where customers could get best deals in their locality in various categories including eateries, salons, spa, apparel, footwear and many more.

The client partnered with Channelplay to identify and on-board sellers on it's platform in the target metro cities. The scope of work included end-to-end management of the program, starting from hiring the FOS, planning the market visits and completing the seller on-boarding process.


The key activities in project execution were as follows:

Hiring and on-boarding of the sales teams - Hiring good quality sales teams in target metros who could interact with restaurant owners/managers and persuade them to put exclusive offers on the platform

Seller on-boarding and real time tracking to ensure quality - Pitching to the target sellers, onboarding them and keeping a check that no under qualified seller was on-boarded


The project was a success and the key highlights were as follows:

  • All the target markets were covered within agreed timeframe
  • 2000+ merchants were on-boarded along with exclusive offers for the app
  • Team was also able to onboard chain stores having good reputation in the market

Topics: Sales Staffing & Management