The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch the campaign again in 2019. The learnings of the first run of campaign were crystallized and implemented to ensure smoother operations this time around. The scale of the project was also much higher this time around with more than 20000 customers participating in it.
The project was to run a scratch card-based rewards program during festive period to boost sales of the leading automobile brand of the country. Customers who took part in the offer received a scratch card through which they won attractive rewards such as Smart Bands, Headphones, Power Banks, Bluetooth Speakers, Air Fryers, Tower Speakers and LED TVs.
The client is one of the leading automobile manufacturers of the country and wanted to run a consumer rewards campaign during the festive season. We designed the process flow, created the technology, put together the reward list, verified the claims and delivered the rewards.
The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study https://www.channelplay.in/india/resources/case-studies/lucky-draw-campaign-for-automobile-customers
The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.