The main objective from the client was to start engaging with and incentivising fabricators and contractors on purchase of steel of the brand. To do that, the approach was to create a platform to engage with contractors and incentivize them on the business they are generating for the client. The scale of the program was huge so the transaction capture process was multi-platform allowing users to share data through mobile app or phone calls. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 6000+ Fabricators across the country
The main objective from the client was to start engaging with and incentivising construction contractors on purchase of sanitaryware products of the brand. To do that, the approach was to create a platform to engage with contractors and incentivize them on the business they are generating for the client.
Client’s requirement was to have a professional managed employee rewards program which would be transparent and seamless. The program structure was designed in coordination with us. Employees had a points structure in place where they could earn points for various KPIs. A website was created where employees could view their performance and points and redeem rewards
The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch the campaign again in 2019. The learnings of the first run of campaign were crystallized and implemented to ensure smoother operations this time around. The scale of the project was also much higher this time around with more than 20000 customers participating in it.
The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployment, Trade spend and Loyalty Rewards program could be optimised. The project involved setting up a platform to collect information about the trade universe through their Sales workforce.