Case Studies

Mobile App based Loyalty Program for an FMCG brand

The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to enrol outlets into the loyalty program, take orders, upload invoices and keep track of performance of the enrolled partners. The app was developed and launched for 200+ Field force members across the country. Through the app close to 1500 partners have been enrolled across the country and their orders and invoices are being collected through the application. Enrolments and invoices are also verified through the web portal developed by us.

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Fabricator Loyalty Program for a Steel Company

The main objective from the client was to start engaging with and incentivising fabricators and contractors on purchase of steel of the brand. To do that, the approach was to create a platform to engage with contractors and incentivize them on the business they are generating for the client. The scale of the program was huge so the transaction capture process was multi-platform allowing users to share data through mobile app or phone calls. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 6000+ Fabricators across the country

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Influencer Loyalty Program for a Sanitaryware brand

The main objective from the client was to start engaging with and incentivising construction contractors on purchase of sanitaryware products of the brand. To do that, the approach was to create a platform to engage with contractors and incentivize them on the business they are generating for the client.

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Employee Rewards Program for a Sanitaryware company

Client’s requirement was to have a professional managed employee rewards program which would be transparent and seamless. The program structure was designed in coordination with us. Employees had a points structure in place where they could earn points for various KPIs. A website was created where employees could view their performance and points and redeem rewards

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Consumer Reward Campaign 2.0 for Customers of Printers

The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch the campaign again in 2019. The learnings of the first run of campaign were crystallized and implemented to ensure smoother operations this time around. The scale of the project was also much higher this time around with more than 20000 customers participating in it.

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