Case Studies

Channel Loyalty Program for Electric Parts Retailers

Objective

  • Themain objective from the client was to directly engage with electric parts and hardware retailers across the country and promote sales of their brands
  • The requirement was to run a business linked, points based, long term loyalty program
  • To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 400+ Retailers across the country
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Retail Loyalty Program for Kelloggs

Objective

  • Client wanted to build direct and effective relationship with stand alone self service retailers across the country
  • The requirement was to run a business linked, points based, long term loyalty program
  • To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 1500+ Retailers across the country
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Lucky Draw Campaign for Mattress Customers

Objective

The client decided to run a campaign during festive period to encourage customers to exchange their old mattress with a new one. Customers who took part in the offer qualified to a lucky draw through which they won attrcative reqards such as Sleepwell Comforters, Havells Mixer Grinders, Samsung TVs and Honda City Cars. The deliverables were to handle all the communication to the winners, collect the documentation and handle the procurement and delivery of all the rewards up to the last point. The biggest challenge of the project was the scale as the number of winners to be contacted were 6000+.

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Festive Campaign For Laptop Consumers

Objective

To drive sales in the excessively competitive festive period, client wanted to run a pan India consumer offer which was to be supported by BTL activities and promoter training. Channelplay was tasked with running the campaign across entire country ensuring its smooth operation through effective communication and documentation.

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Lucky Draw Campaign For Mobile Phone Consumers

Objective

The client decided to run a lucky draw scheme around Christmas/New Year period as customer acquisition activity. The requirement was to run an auditable lucky draw program in the interiors of target state and handle the rewards procurement and redemption logistics. Complete documentation and quick disbursement of rewards were extremely essential for the success of the program.

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