The client had run a campaign during 2017 festive period to encourage customers to purchase specific premium models of printers. Owing to the success of that campaign, the client decided to launch the campaign again in 2019. The learnings of the first run of campaign were crystallized and implemented to ensure smoother operations this time around. The scale of the project was also much higher this time around with more than 20000 customers participating in it.
The main objective from the client was to collect the information of the universe of outlets in the country so that their Sales resource deployment, Trade spend and Loyalty Rewards program could be optimised. The project involved setting up a platform to collect information about the trade universe through their Sales workforce.
The main objective from the client was to create a loyalty program for mechanics which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the mechanics could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to create a Mobile App interface through which mechanics could scan the bar codes on the product they purchased to record transactions, check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 8000+ Mechanics across the country.
The main objective from the client was to create a loyalty program for developers who develop new apps on their ecosystem. The project involved setting up a platform to collect information from the developers, verifying the information and disbursing rewards on a periodic basis
For a leading sanitaryware brand of the country, we run the loyalty program for their entire trade network. The client had shared with us the objective of increasing the activity level of the retailer base. The program management had put their heads to the task and came up with a targeted approach to increase the activity level and thereby increase the business of the client.