The project was to run a scratch card-based rewards program during festive period to boost sales of the leading automobile brand of the country. Customers who took part in the offer received a scratch card through which they won attractive rewards such as Smart Bands, Headphones, Power Banks, Bluetooth Speakers, Air Fryers, Tower Speakers and LED TVs.
The client is one of the leading automobile manufacturers of the country and wanted to run a consumer rewards campaign during the festive season. We designed the process flow, created the technology, put together the reward list, verified the claims and delivered the rewards.
The main objective from the client was to create a loyalty program for retailers which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the retailers could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to integrate with the existing Distributor management system to get the transaction data and create a Mobile App interface through which retailers could check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 4000+ Retailers across the country.
The main objective from the client was to develop and nurture the trade network of a newly launched brand with independent distribution hierarchy. To do that, the approach was to create a platform to engage with Bathroom products retailers and incentivize them on the business they are generating for the client. The major technological intervention required was to have a sales data collection system with an approval workflow. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 1000+ Retailers across the country
The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study https://www.channelplay.in/india/resources/case-studies/lucky-draw-campaign-for-automobile-customers
The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.