Case Studies

Lucky Draw Campaign for Mattress Customers

Objective

The client decided to run a campaign during festive period to encourage customers to exchange their old mattress with a new one. Customers who took part in the offer qualified to a lucky draw through which they won attrcative reqards such as Sleepwell Comforters, Havells Mixer Grinders, Samsung TVs and Honda City Cars. The deliverables were to handle all the communication to the winners, collect the documentation and handle the procurement and delivery of all the rewards up to the last point. The biggest challenge of the project was the scale as the number of winners to be contacted were 6000+.

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Festive Campaign For Laptop Consumers

Objective

To drive sales in the excessively competitive festive period, client wanted to run a pan India consumer offer which was to be supported by BTL activities and promoter training. Channelplay was tasked with running the campaign across entire country ensuring its smooth operation through effective communication and documentation.

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Lucky Draw Campaign For Mobile Phone Consumers

Objective

The client decided to run a lucky draw scheme around Christmas/New Year period as customer acquisition activity. The requirement was to run an auditable lucky draw program in the interiors of target state and handle the rewards procurement and redemption logistics. Complete documentation and quick disbursement of rewards were extremely essential for the success of the program.

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Festive Campaign for Mobile Phone Consumers

Objective

To capitalize on the consumer spending spree during the festive period, client wanted to run a lucky draw based consumer campaign which was to be supported by ATL and BTL activities. For doing so it approached Channelplay and tasked us with running the campaign across entire north India ensuring its smooth operation through effective communication and documentation.

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Influencer Incentive Program For An Air Conditioner Brand

Objective

Client deals with direct technicians who recommend and generate orders for industrial air conditioners. Providing them a transparent incentive program through business linked rewards was the goal. The entire communication revolved around the products to reinforce product knowledge. Superior design and reward delivery in short time frame were primary delighters.

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