The client is one of the leading automobile manufacturers of the country and wanted to run a consumer rewards campaign during the festive season. We designed the process flow, created the technology, put together the reward list, verified the claims and delivered the rewards.
The main objective from the client was to create a loyalty program for retailers which would act as a platform for incentives and communication regarding their products. To do that, the approach was to develop a loyalty rewards program through which the retailers could connect to track their incentive and be clued in regarding the brand. The major technological intervention required was to integrate with the existing Distributor management system to get the transaction data and create a Mobile App interface through which retailers could check their incentives and redeem rewards. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 4000+ Retailers across the country.
The main objective from the client was to develop and nurture the trade network of a newly launched brand with independent distribution hierarchy. To do that, the approach was to create a platform to engage with Bathroom products retailers and incentivize them on the business they are generating for the client. The major technological intervention required was to have a sales data collection system with an approval workflow. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 1000+ Retailers across the country
The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study https://www.channelplay.in/india/resources/case-studies/lucky-draw-campaign-for-automobile-customers
The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.
The client decided to run a campaign to connect with customers of premium photography lenses. Customers of the identified models were eligible for rewards over the course of the program. The deliverables were to assist in developing a web based registration system, verify the registrations, handle all the communication to the winners, collect the documentation and handle the procurement and delivery of all the rewards up to the last point. The biggest challenge of the project was the scale as the number of winners to be contacted were 8000+.