Case Studies

Lucky Draw Campaign for Automobile Customers through Mobile App

The client is one of the leading automobile manufacturers of the country. The project was the next phase of the campaign described in this case study https://www.channelplay.in/india/resources/case-studies/lucky-draw-campaign-for-automobile-customers

The improvements in this campaign as compared to the previous one were deployment of a custom Mobile Application through which customers could claim their rewards and view the status of their reward deliveries.

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Consumer Loyalty Program for Customers of Premium Camera Lens

The client decided to run a campaign to connect with customers of premium photography lenses. Customers of the identified models were eligible for rewards over the course of the program. The deliverables were to assist in developing a web based registration system, verify the registrations, handle all the communication to the winners, collect the documentation and handle the procurement and delivery of all the rewards up to the last point. The biggest challenge of the project was the scale as the number of winners to be contacted were 8000+.

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Mobile App Based Loyalty Solution for Sales Force of a Stationery Company

The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Channel Partners, Plan their sales and play their part in various workflows designed within. The app was developed and launched for 400+ Field force members across the country

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Mobile App based Loyalty Solution for Sales Force of an Electrical Company

The main objective from the client was to create a mobile app based solution which can be used by the field Sales team to track the performance of Retailers and Electricians in the loyalty programs and play their part in various workflows designed within. The app was developed and launched for 200+ Field force members across the country

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Plumber Rewards program for Sanitary ware brand

The main objective from the client was to directly engage with plumbers across the country and promote sales of their brands. The requirement was to run a business linked, milestone based rewards program. To realize this objective, we conceptualized and executed a loyalty program to effectively engage client’s 8000+ Plumbers across the country
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