Case Studies

Seller Acquisition For A B2B Online Marketplace

Objective

The client has a B2B online marketplace where retailers in electronics category can purchase the products at wholesale rates rather than buying from local distributors at higher price. Client wanted Channelplay to sell this concept to vendors in electronics markets in various cities and on-board affiliates.

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E-commerce Support Specialist Training Program

Objective

The client, an e-commerce giant, partnered with Channelplay to identify and train freelancers across the country so that they could provide support to sellers for registering on client’s e-commerce platform. The processes to be covered included:

  • Seller registration
  • Seller account setup
  • Managing product listings in seller account
  • Creation of promotions and offers
  • Order management and return procedure
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Seller Acquisition For A Hyperlocal Marketplace

Objective

The client had launched a hyperlocal marketplace accessible through a mobile app, where customers could get best deals in their locality in various categories including eateries, salons, spa, apparel, footwear and many more.

The client partnered with Channelplay to identify and on-board sellers on it's platform in the target metro cities. The scope of work included end-to-end management of the program, starting from hiring the FOS, planning the market visits and completing the seller on-boarding process.

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Seller Acquisition For An E-Commerce Major

Objective

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce portal through Channelplay and the scope of work included:

  • Planning of target cities, markets and categories
  • Field teams hiring, training and operations management
  • End-to-end seller onboarding and reporting to client
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Seller Acquisition and Account Management

Objective

The client owns an e-commerce site that aggregates products across various categories, compares prices and helps users in making the right purchase. Client wanted Channelplay to identify vendors in the target locations, register them on client’s platform and then train them to maximize their transactions on the platform.

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