Case Studies

Su-Kam Distribution Sales Program

Su-Kam is a leading brand with best in class products like inverter/UPS, solar solutions, Batteries & trolleys, power accessories, etc.. The brand is five years ahead from it's competitors in terms of technology. The brand wanted to partner with a company which is expert in sales management, to ensure proper penetration in the market, have better sales teams managing the field sales activities and have better tracking of teams and reporting.

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Lee Cooper Distribution Excellence Program

M&B Footwear is one of the fastest growing companies in shoe business, manufacturing and selling brands like Lee Cooper, Prorogue and ID. Footwear industry is highly organized and the brands have to invest huge amount of time to manage sales, setting up and expanding distribution and hiring the right sales teams and managing them effectively. The company wanted to increase focus on producing the best in class products in competitive prices by shifting the bandwidth from sales management.

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Sales Management For A Consumer Electronics Brand

Objective

The product in focus is an HDMI dongle which plugs into TV and lets users stream content from multiple sources onto the TV screen wirelessly. The client wanted to test launch their product at retail outlets in metro cities.  They partnered with Channelplay for:

  • Manpower support for product promotion and its in-store sales
  • Accurate and on-time reporting of sales data, demo conversion percentage, customer details and any market insights
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Channel Sales Management For A Navigation Device Brand

Objective

Client is the second largest brand in Portable Navigation Device business in the world. Just like most of the industries, navigation industry also has got multilayer distribution and is dominated by general trade retailers, making it difficult for an international brand to get established in this niche segment. So the brand partnered with Channelplay for establishing its sales channel and managing end to end sales.

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In-Store Sales For A Consumer Electronics Major

Objective

Being a quality focused brand, client wanted to partner with an expert who could not only hire the people for them in retail and take care of pay-rolling, but also manage them end-to-end, taking responsibility of activities like daily reporting, sales management, employee management, etc.

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