Case Studies

Market Research on Vehicle Insurance Adoption Behavior

The client is a US-based Insurance company. They wanted to conduct a consumer research concerning Auto insurance penetration in order to understand the consumer behavior towards insurance adoption and underlying reasons for the same. The sub-objectives of the study included:

  • Market share of auto Insurance & its penetration in India
  • Major insurance players in India and their market share
  • Penetration of third party & comprehensive insurance and findings
  • Consumer Behavior – Insurance awareness, perception, adoption, brand preference, buying considerations, reasons for not insuring
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Market Survey for Packaged Foods Company

Objective

The client wanted to understand the potential of Ready-to-Cook (RTC) foods segment and hence wanted to undertake a feasibility study on both demand as well as supply side – consumers as well as retailers.

From consumers the objective was to understand consumption and buying behaviour. While on the retailer front, the client wanted to do market sizing, target products’ penetration, as well as sales split among brands, flavours, pack sizes & price points.

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Service Center Customer Research for Smartphone Brand

Objective

The client wanted to evaluate the performance of its smartphones' service centers in comparison with relevant competitor service centers. The key metrics were decided in agreement with the client and competitor benchmarking on various parameters was incorporated in the study.

Approach

  • Secondary research to figure out the details of service centers of the competition brands in various cities
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Market Sizing Research for Breakfast Cereals

Objective

The client wanted to enter into breakfast cereals segment with Cornflakes, Chocos, Muesli and Oats product lines. The study was targeted at both consumers and retailers to assess the demand and supply side of the market for target products.

From consumers the objective was to understand consumption and buying behaviour. While on the retailer front, the client wanted to do market sizing, target products’ presence mapping as well as brands’, flavours’, pack sizes’ & price points’ share.

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Market Entry Strategy for Home Automation Segment

Objective

The client is a provider of end-to-end systems integration and fiber optic solutions for set top-boxes. They wanted to enter into Home Automation market and hence wanted to understand the demand & supply side of it. Channelplay conducted Consumer, Competition, Retailer, Distributors as well as institutional research (builders, architects). The sub-objectives of the study included:

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