Case Studies

USAEC Signs up Channelplay as their Market Research Agency

USAEC is a trade association representing apple growers and exporters in 5 American states namely California, Michigan, New York, Pennsylvania and Virginia. It intended to assess the demand & supply side of Imported Apples to understand the current market scenario, brand perception, consumption habits & buying considerations of consumers.

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Whatsapp Business Signs up Channelplay as their Market Activation Agency

WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness about the platform and onboard small & medium business (SMB) retailers on the application. This activity was carried out in four cities namely Surat, Lucknow, Bhubaneshwar and Vizag.

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Sportswear brand Proline Signs up Channelplay as their Market Research Agency

Proline, an Indian sport wear brand incorporated in 1983 wanted to venture into footwear retailing and hence intended to conduct geographical research to identify feasible locations for their exclusive showrooms.

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E-Commerce Leader Signs up Channelplay as their Market Research Agency

A leading e-commerce marketplace wanted to identify and benchmark the fixed fees as well as commissions charged on the products sold by them with their most relevant competitor marketplaces.

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Laljee Godhoo Signs up Channelplay as their Market Research Agency

Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by generating leads of potential distributors across pre-identified potential Indian cities.

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