Case Studies

Market Research Interviews for a Menswear Brand

Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understanding of their Shirts & Trousers consumers in order to design operational & marketing communication strategies for next wave of growth in the said categories.

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Seller Satisfaction Surveys for An E-Commerce Marketplace

Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:

  • Marketplace portal & Its features
  • Marketplace seller support
  • Cost of doing business
  • Communication & training from marketplace
  • Seller satisfaction & their recommendation
  • NPS across different tiers of sellers
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Consumer Research for a Real-Estate Developer

Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers to strategically plan their future marketing campaigns.  

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Location Analysis for a Food Service Company

Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having multiple brands under one roof on airports, highways & railway stations.

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Consumer Research for a Food Processing Company

Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.

The company wanted to expand its business into consumer segment (B2C) for Bakery/desserts, Fresh cut vegetables & Granola category and hence required a consumer research to understand the Consumption basket, Buying behavior, Competition intensity, Market gaps & expectations.

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