Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understanding of their Shirts & Trousers consumers in order to design operational & marketing communication strategies for next wave of growth in the said categories.
Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:
Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers to strategically plan their future marketing campaigns.
Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having multiple brands under one roof on airports, highways & railway stations.
Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.
The company wanted to expand its business into consumer segment (B2C) for Bakery/desserts, Fresh cut vegetables & Granola category and hence required a consumer research to understand the Consumption basket, Buying behavior, Competition intensity, Market gaps & expectations.
