Case Studies

Distributor Satisfaction Study for Mars

Mars Pet Care division wanted to assess the satisfaction level of Distributors Pan India with the business at large and day-to-day operational processes & policies.The key study parameters included:

  • Ordering and logistics
  • Billing & Invoicing
  • Claims & Damages
  • Complaint resolution
  • Training support
  • Market support provided by the company
  • Effectiveness of merchandising & promotion schemes
  • Engagement & Return on investment
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Flipkart Signs up Channelplay as their Market Research Agency

Flipkart being a major player in Indian E-commerce market, wanted to conduct a competition benchmarking to understand the seller support on below mentioned parameters:

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Lighting Automation Brand Appoints Channelplay as their Market Research Agency

Keus Automation, a startup into home automation lighting, wanted to conduct a supply side research to understand the current market scenario & industry offerings. The research covered the following supply side stakeholders:

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USAEC Signs up Channelplay as their Market Research Agency

USAEC is a trade association representing apple growers and exporters in 5 American states namely California, Michigan, New York, Pennsylvania and Virginia. It intended to assess the demand & supply side of Imported Apples to understand the current market scenario, brand perception, consumption habits & buying considerations of consumers.

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Whatsapp Business Signs up Channelplay as their Market Activation Agency

WhatsApp Business (WB) is a social networking platform for businesses to connect with their customers. The client intended to create awareness about the platform and onboard small & medium business (SMB) retailers on the application. This activity was carried out in four cities namely Surat, Lucknow, Bhubaneshwar and Vizag.

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