Case Studies

E-Commerce Leader Signs up Channelplay as their Market Research Agency

A leading e-commerce marketplace wanted to identify and benchmark the fixed fees as well as commissions charged on the products sold by them with their most relevant competitor marketplaces.

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Laljee Godhoo Signs up Channelplay as their Market Research Agency

Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by generating leads of potential distributors across pre-identified potential Indian cities.

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Rushil Decor Signs up Channelplay as their Market Research Agency

Rushil Décor limited, one of India’s top Plyboard & Laminate companies wanted to conduct market research to know their brand penetration, awareness & market share, usage & satisfaction, trends & gaps to build market winning strategies across the following categories:

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Market Research Interviews for a Menswear Brand

Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understanding of their Shirts & Trousers consumers in order to design operational & marketing communication strategies for next wave of growth in the said categories.

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Seller Satisfaction Surveys for An E-Commerce Marketplace

Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:

  • Marketplace portal & Its features
  • Marketplace seller support
  • Cost of doing business
  • Communication & training from marketplace
  • Seller satisfaction & their recommendation
  • NPS across different tiers of sellers
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