Case Studies

Market Entry Strategy for Home Automation Segment

Objective

The client is a provider of end-to-end systems integration and fiber optic solutions for set top-boxes. They wanted to enter into Home Automation market and hence wanted to understand the demand & supply side of it. Channelplay conducted Consumer, Competition, Retailer, Distributors as well as institutional research (builders, architects). The sub-objectives of the study included:

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Business Improvement Research for a Food Retail Company

Objective

The client is a farm-to-fork company having its own breeding farms, hatcheries, cold chain logistics, 100+ fresh meat retail outlets & fried-chicken quick service restaurants. The client wanted to conduct consumer as well as competition research in order to address the gaps in the existing strategy before planning for a Pan India retail expansion.

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Market Mapping & Strategy Formulation For Tyre Market Entry

Objective

Client is into manufacturing of industrial footwear & workwear and planned to enter into tyre retailing for two & three-wheeler vehicles. Hence, they wanted to conduct market research which would act as an input for their retail strategy. The objective of the project was to map the following:

  • Current size of the market along with past and projected growth
  • Key growth drivers, challenges, entry & exit barriers, anti-dumping scenario
  • Brand preference, most selling brands, pricing, service terms, trade terms
  • Market reach of distributors & sales trend
  • Retail strategy guidelines
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Market Entry Strategy For A Food Startup

Objective

The client is an early stage start-up enabling restaurants and commercial kitchens to reach consumers in more locations and effectively sell a whole lot more. Their primary business is a physical, brick-and-mortar marketplace for restaurant meals by the name 'Foodbox'. The client wanted to diversify into a new service wherein it could partner with different restaurants and enable them do targeted sampling and new product testing.

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Market Feasibility Study For Soft Drinks Segment

Objective

Client was approached by one of the major non-alcoholic soft drinks company to take over one of their franchised bottling plant. Hence, the client wanted us to conduct a market feasibility study to understand the potential for soft drink brands served in target districts. 

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