A leading e-commerce marketplace wanted to identify and benchmark the fixed fees as well as commissions charged on the products sold by them with their most relevant competitor marketplaces.
Laljee Godhoo & Co., one of India’s oldest food ingredient manufacturers, wanted to conduct a market research to expand its business by generating leads of potential distributors across pre-identified potential Indian cities.
Rushil Décor limited, one of India’s top Plyboard & Laminate companies wanted to conduct market research to know their brand penetration, awareness & market share, usage & satisfaction, trends & gaps to build market winning strategies across the following categories:
Blackberrys, one of India’s leading premium menswear fashion brand, wanted to have deeper understanding of their Shirts & Trousers consumers in order to design operational & marketing communication strategies for next wave of growth in the said categories.
Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:
- Marketplace portal & Its features
- Marketplace seller support
- Cost of doing business
- Communication & training from marketplace
- Seller satisfaction & their recommendation
- NPS across different tiers of sellers