Case Studies

Market Sizing Research for Breakfast Cereals

Objective

The client wanted to enter into breakfast cereals segment with Cornflakes, Chocos, Muesli and Oats product lines. The study was targeted at both consumers and retailers to assess the demand and supply side of the market for target products.

From consumers the objective was to understand consumption and buying behaviour. While on the retailer front, the client wanted to do market sizing, target products’ presence mapping as well as brands’, flavours’, pack sizes’ & price points’ share.

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Market Entry Strategy for Home Automation Segment

Objective

The client is a provider of end-to-end systems integration and fiber optic solutions for set top-boxes. They wanted to enter into Home Automation market and hence wanted to understand the demand & supply side of it. Channelplay conducted Consumer, Competition, Retailer, Distributors as well as institutional research (builders, architects). The sub-objectives of the study included:

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Business Improvement Research for a Food Retail Company

Objective

The client is a farm-to-fork company having its own breeding farms, hatcheries, cold chain logistics, 100+ fresh meat retail outlets & fried-chicken quick service restaurants. The client wanted to conduct consumer as well as competition research in order to address the gaps in the existing strategy before planning for a Pan India retail expansion.

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Market Mapping & Strategy Formulation For Tyre Market Entry

Objective

Client is into manufacturing of industrial footwear & workwear and planned to enter into tyre retailing for two & three-wheeler vehicles. Hence, they wanted to conduct market research which would act as an input for their retail strategy. The objective of the project was to map the following:

  • Current size of the market along with past and projected growth
  • Key growth drivers, challenges, entry & exit barriers, anti-dumping scenario
  • Brand preference, most selling brands, pricing, service terms, trade terms
  • Market reach of distributors & sales trend
  • Retail strategy guidelines
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Market Entry Strategy For A Food Startup

Objective

The client is an early stage start-up enabling restaurants and commercial kitchens to reach consumers in more locations and effectively sell a whole lot more. Their primary business is a physical, brick-and-mortar marketplace for restaurant meals by the name 'Foodbox'. The client wanted to diversify into a new service wherein it could partner with different restaurants and enable them do targeted sampling and new product testing.

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