Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:
Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers to strategically...
Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having multiple brands...
Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.
The company wanted to expand its...
Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms to get favorable...
LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of operation as well as...
Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns which was run by them...
The client wanted to evaluate and benchmark the functionality & efficiency of its Customer care helpdesk with major competitors - Amazon & Flipkart. The objective was to measure customers satisfaction on Self Help...
Kohinoor is one of the leading brands in India, mainly known for its best quality Basmati Rice. Having started its glorious journey in 1976, McCormick Kohinoor business has recently launched spices range in select...
SBI Cards wanted to identify improvement areas on Demand as well as Supply side for driving its sales of Credit Cards across major brand outlets (Big Bazaar, Central, Tata Croma, Star Bazaar). The sub-objectives of...
Every company has one common thing at its core – people, it’s real assets. These people are the company’s employees, who work in various roles to fulfil its purposes. For a company to perform well, it needs to be or...
Claim management is one of the important aspects of running a sales staffing program successfully. Depending on nature of the program, the number of people required to travel, and extent of travel will vary, l...
Sales Operations is a division within a business that is charged with ensuring the efficiency and effectiveness of the company's sales. Sales Operations supports the company's sales team by creating, evaluating and ...
Outsourcing sales staffing business is a common phenomenon across brands due to its different advantages. Important point for brands to understand and evaluate is the extent of outsourcing. Without clear objectives ...
In our previous articles, we have highlighted in detail, the importance of signages and how do organisations benefit from them. Signages range from huge displays to small indoor/outdoor units. In this article we wil...
In today’s business environment, outsourcing of sales staffing is a common practice. “Every coin has two sides” – outsourcing of sales staffing has its own advantages and disadvantages. Let’s look at the major...
.png "contact us")
