Case Studies

Location Analysis for a Food Service Company

Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having multiple brands under one roof on airports, highways & railway stations.

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Consumer Research for a Food Processing Company

Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.

The company wanted to expand its business into consumer segment (B2C) for Bakery/desserts, Fresh cut vegetables & Granola category and hence required a consumer research to understand the Consumption basket, Buying behavior, Competition intensity, Market gaps & expectations.

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Seller Study on Financing Solutions for an E-commerce Marketplace

Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms to get favorable terms for their third-party merchants and connect high-performing and fast-growing sellers on its platform to financial institutions to help these small businesses get capital to grow their businesses.

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Business Improvement & Expansion Research for an FMCG Company

LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of operation as well as generate strategic inputs for new markets to enter.

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Advertising Campaign Research for a Hospital Chain

Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns which was run by them specifically for the Bengaluru geography.

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