Case Studies

Seller Study on Financing Solutions for an E-commerce Marketplace

Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms to get favorable terms for their third-party merchants and connect high-performing and fast-growing sellers on its platform to financial institutions to help these small businesses get capital to grow their businesses.

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Business Improvement & Expansion Research for an FMCG Company

LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of operation as well as generate strategic inputs for new markets to enter.

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Advertising Campaign Research for a Hospital Chain

Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns which was run by them specifically for the Bengaluru geography.

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Customer Care Call Center Benchmarking for an E-commerce Marketplace

The client wanted to evaluate and benchmark the functionality & efficiency of its Customer care helpdesk with major competitors - Amazon & Flipkart. The objective was to measure customers satisfaction on Self Help Experience, IVR & Customer Care Executive service across various stages of order lifecycle.

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Retailer Segmentation for a FMCG Brand

Kohinoor is one of the leading brands in India, mainly known for its best quality Basmati Rice. Having started its glorious journey in 1976, McCormick Kohinoor business has recently launched spices range in select markets. The client wanted us to conduct retailer research to identify influencers and blockers of success in order to do retail optimization.

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