Case Studies

Seller Satisfaction Surveys for An E-Commerce Marketplace

Flipkart, one of the major players in Indian E-commerce market, wanted to understand the experience of its sellers on a grass-root level by conducting a competition benchmarking.The evaluation parameters involved:

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Consumer Research for a Real-Estate Developer

Olympia Group is one of South India’s prominent real estate companies and have developed over 2000 homes and 5 million square feet successfully. The company intended to identify their core consumers to strategically...

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Location Analysis for a Food Service Company

Travel Food Services is India’s largest and fastest growing food service company, which brings the choicest spread of international, regional cuisines and gourmet food to today’s travelers by having multiple brands...

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Consumer Research for a Food Processing Company

Cogent Foods is a Mumbai-based food processing company which provides preservative-free prepared ingredients and ready-to-eat foods to HORECA (Hotels, Restaurants & Catering) segment.

The company wanted to expand its...

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Seller Study on Financing Solutions for an E-commerce Marketplace

Flipkart launched seller financing program in mid-2015 to help sellers grow fast, eventually boosting sales of the online marketplace. Flipkart negotiate with banks and other financial services firms to get favorable...

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Business Improvement & Expansion Research for an FMCG Company

LG & Co is one of India’s oldest food ingredient manufacturers with a legacy of more than 125 years. The company wanted to conduct market research to drive improvements in its existing markets of operation as well as...

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Advertising Campaign Research for a Hospital Chain

Rainbow Hospital, a chain of Paediatric Hospitals, provides infant and maternal healthcare services. The client wanted us to evaluate the reach & effectiveness of one of their regional campaigns which was run by them...

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Customer Care Call Center Benchmarking for an E-commerce Marketplace

The client wanted to evaluate and benchmark the functionality & efficiency of its Customer care helpdesk with major competitors - Amazon & Flipkart. The objective was to measure customers satisfaction on Self Help...

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Retailer Segmentation for a FMCG Brand

Kohinoor is one of the leading brands in India, mainly known for its best quality Basmati Rice. Having started its glorious journey in 1976, McCormick Kohinoor business has recently launched spices range in select...

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Market Research through for a Leading Payment Solutions Provider

SBI Cards wanted to identify improvement areas on Demand as well as Supply side for driving its sales of Credit Cards across major brand outlets (Big Bazaar, Central, Tata Croma, Star Bazaar). The sub-objectives of...

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