Case Studies

Distributor Operations Audits for HMD Global

HMD Global, the sole owners of Nokia phones in India, wanted to evaluate their regional distributors (RDS). Retailers, as a practice, submit mobile phones of consumers which are eligible for replacement and then further RDS claim the replacement devices from HMD. Operations audits were conducted to assess whether RDS are compliant to the replacement process in accordance with HMD claim guidelines.

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Mystery Shopping for a Real Estate Developer

Mahagun Group, one of the leading real estate developers in Noida wanted to conduct mystery shopping to evaluate the sales process adherence & service quality of their project office staff. The aim was to identify and fill the gaps throughout the complete buying journey of the consumers.

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Mystery Shopping at Banks for an NBFC

Home Credit wanted to check scenario-based responses on operational elements in banking sector. The scenarios included day to day operations of the banks as well as the schemes launched by the government, apart from the routine aspects like staff interaction, product knowledge and objection handling.

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Mystery Shopping in Education Sector

Timespro is the learning center by Times of India Group which came up with the objective of revolutionizing professional education in India. It's goal is to equip students with the knowledge and specialized expertise to transform them into skilled professionals.

Timespro wanted to conduct Mystery Shopping to evaluate Learning centers' staff knowledge, counselling methodology and overall admission process against their guidelines. Following parameters were evaluated:

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Competition Visibility Mapping for Lenovo

Lenovo is a market leader in IT segment and has a strong channel partner network across India. Along with Exclusive stores, they have presence in multi brand outlets as well. In MBOs, display share plays a vital role in projecting brand’s strengths and competence against rivals. Alongside, flagship products require more visibility in the market. Brands need constant check to ensure that their flagship products are on display.Here, Channelplay comes into picture and helps the client in identifying their visibility share in market. Also, we help them in identifying visibility of SKUs at store level

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