Case Studies

In Shop Branding For Bajaj Auto

Objective:

To rejuvenate existing stores & executing in shop branding in new Bajaj auto outlets across India by doing instore branding as per the outlet size. This activity is conducted PAN India covering all major outlets of Bajaj Auto to give a competitive edge over others in terms of visibility & getting channel support.

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In-Store Branding For An Electronics Brand

Objective

With a new launch every week and over 15 campaigns every month, it became imperative for our client to optimize the utilization and deployment of their in-store branding elements.

The objective of outsourcing visual merchandising operations for all product lines was to ensure consistent and coherent visual merchandising across all trade channels while adopting high end technology platforms for project management.

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In-Store Visual Merchandising

Objective:

With the launch of its new line of side-by-side refrigerator, the client wanted to drive shopper engagement with help of visual merchandising of the product. The objective was to deploy household items inside the refrigerator providing real life illustration of the side-by-side refrigerator.

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Visual Merchandising For An FMCG Brand

Objective:

The client was the market leader in mid-popular soap category and wanted to improve the sell-out trends at point of sale. Realizing the need to deploy better visual merchandising manpower and reporting processes, they partnered with Channelplay to become their merchandising execution arm for general trade outlets in selected markets.

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In-Store Branding For An Automotive Brand

Objective:

Having a consistent and exciting store design can improve shopper experience, add to brand health, and in some cases even become a hard to copy differentiator. Our client sensed the importance of evoking trust and brand experience during shopper visits to their dealer outlets. They partnered with Channelplay for a nation-wide revamp of in-store branding so that all outlets had consistent branding and visual merchandising.

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