One of the largest global FMCG companies was looking for a Sales Force Automation solution in Kuwait in order to boost up its sales for some of its beverage products. In the highly competitive FMCG market of Middle East, it was getting very important for them to track promoter performance, daily sales, product display and other hygiene in all major outlets across different retail chains such as Lulu, Carrefour, Xcite, COOPS, TSC etc. other than an easy to use app that meets all their requirement and works fine in both iOS and Android devices, they also wanted a highly interactive dashboard and daily email based automated reports which will enable them to take quick actions.
One of the leading importers and distributors of major international mother and baby care brand was looking for a Sales Force Automation solution for its entire sales hierarchy that includes Sales Executives, Sales Officers, ASMs, ASEs, RSMs and Sales Managers. The company was facing many challenges and to highlight a few of them are:
- Expanding its retailer base across different channels such as pharmacy, hospital, baby shop, General Store, Super Market etc. and also in some of the new geographies such as north-eastern states.
A globally renowned mobile handset and accessories distributor company was looking for a Sales Force Automation in UAE. This company is distributor of one of the most premium smartphone brands and its related accessories. So, it was very important for them to track promoter performance, daily sales and stock data for 100+ SKUs from major outlets across different emirates and different retail chains such as Lulu, Emax, Carrefour etc. They also wanted to capture display image / planogram compliance in those outlets. And most importantly they were looking for a highly interactive dashboard and daily email based automated reports which will enable them to take quick actions.
A budding mobile accessories brand, which is still in its early days but growing at a very fast pace, was looking for a Sales Force Automation solution to manage its pan-India sales operations. With a significant product portfolio (100+ SKUs across 10 categories) and gradual expansion in tier 2 cities as well, they were looking for one single Sales Force Automation solution to manage and streamline its field sales operations process. The final objectives of this automation initiative were:
A globally renowned mother and baby care brand was looking for a Sales Force Automation solution for its sales hierarchy to streamline the retail sales process as it was trying cement the pole position in Indian market. The whole idea was to focus more on the ‘push’ factor rather than solely relying on the brand name which was driving the ‘pull’. In order to successfully execute their plans, they wanted a stable and customizable Sales Force Automation solution which will help in improving sales team’s productivity and will provide them a clear visibility in terms of expansion and volume sales. The end objective was to measure and track the following: