Case Studies

Field Force Automation for a Multi-national Pharmaceutical Skin Care Brand

A renowned pharmaceutical company strategized an aggressive expansion plan in India for its globally recognized skin care brand catering to women and baby both. As part of the plan, it was absolutely important for them to enable its growing number of field force executives with a mobility-based automation solution which would not only be easy to use but should also cater to different workflows for different set of field employees. Many of their requirements were actually quite out of the box and involved lot of complication. The client also understood the same when a leading SFA solution provider backed out days before contract signing. Some of the points which were making it difficult for other SFA solution provider to implement their solution are:

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Sales Force Automation for an Indian Eye Hospital Group

A renowned Indian eye hospital chain was looking for tried and tested Sales Force Automation solution for its entire customer acquisition team including Corporate Sales, Marketing, Medical Tourism and Recovery. They are quite a reputed brand name in north India offering multiple eye specialty services across many hospitals in different states. Different teams are responsible for meeting different types of clients such as Chemists, Opticals, Doctors, RWAa, Corporates, Patients etc. and the working for each type of clients are significantly different. The requirement was to automate all such activities using a single Sales Force Automation solution so that the top management can have an eagle-eye view on the working of all type of employees through a single dashboard. Even after spending good amount of effort in finding that right solution, client was not able to find a to software which will solve their problem and that is when they approached 1Channel team.

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Sales Force Automation Solution for a Leading Home Appliances Company in UAE

A globally renowned vacuum cleaning and floor care brand was looking for a robust Sales Force Automation solution to closely monitor promoter performance and sales numbers to decide on the ROI of the sales force deployed in UAE. They have sales promoters deployed across all the emirates in UAE and in all leading modern trade retail chains such as Carrefour, Sharaf DG, Lulu, Emax etc. They were looking for a Promoter Management Solution which will help them to track following parameters and take important strategic and tactical decisions basis the same:

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Sales Force Automation for a Leading Health Diagnostic Service Company

One of the most renowned diagnostic companies of India was looking for a tried and tested Sales Force Automation solution for its corporate sales team. They are a reputed brand name in the healthcare sector with pan-India presence and managing more than 500 labs. One of the major growth drivers for the company has been partnership, corporate tie-ups etc. and the sales team was responsible for firming those existing accounts as well as hunting for new deals. As the team was growing, client was looking for a mobility based SFA solution which will not only give them a visibility of activities performed by the sales team, but will also help in improving sales team’s productivity by automating lot of their regular work. Also, client was very skeptical in finalizing a solution as a similar initiative with a well-know SFA solution few months prior was not successful as the vendor did not understand the requirement / problem statement in detail and made promises which were never fulfilled.

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Sales Force Automation for a Global FMCG Giant in Kuwait

One of the largest global FMCG companies was looking for a Sales Force Automation solution in Kuwait in order to boost up its sales for some of its beverage products. In the highly competitive FMCG market of Middle East, it was getting very important for them to track promoter performance, daily sales, product display and other hygiene in all major outlets across different retail chains such as Lulu, Carrefour, Xcite, COOPS, TSC etc. other than an easy to use app that meets all their requirement and works fine in both iOS and Android devices, they also wanted a highly interactive dashboard and daily email based automated reports which will enable them to take quick actions.

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