Herbal Essentials is a leading beauty brand of UAE that sells number of natural and Ayurvedic products in Body, Face and Hair category. In order to manage the retail sales operations, they deployed 15 sales executives to cover all major pharmacies across five leading cities of UAE. However, they wanted to enable their sales team with a sophisticated sales force automation solution to streamline the sales operations and to get a real-time visibility of sales and stock situation in different pharmacies. Of course, they also wanted to track discipline of the sales team.
As HTC was aggressively penetrating in UAE market by launching different new models, they were in dire need of a centralized solution to get a real-time visibility of what’s happening at the retail outlets in different emirates and different retail chains such as Lulu, Emax, Carrefour etc. In order to achieve the desired growth, it was particularly important for them to track promoter discipline, daily sales and out-of-stock SKUs. And most importantly they were looking for a highly interactive dashboard and daily email based automated reports which will enable them to take quick actions.
Tata Swach is the flagship water purifier product of Tata Chemicals that uses latest purification technology. The brand has a sales force deployed all across India to manage the sales from General Trade channel. However, lack of a robust Sales Force Automation solution was becoming a hindrance to effectively manage and boost up GT sales. That’s when they were looking for an SFA solution which will have all the following features:
Periyar Polymers is a leading mattress manufacturer of South India and owns the famous Skyfoam brand. In late 2016, they launched a new range of ultra-premium mattress called Florid and that’s when they started expanding their sales team first in Kerala with plans for subsequent expansion in other southern states within next six months. To achieve the desired growth, it was particularly important for them to enable their sales team with a user-friendly Sales Force Application that will help them in managing following activities:
Tracking In-Store Merchandising for Future Retail Group
In brick and mortar retail, Future Group is one of the leading players in India with multiple chains catering to different consumer needs. Some of their most famous retails chains are Big Bazar, FBB, Easyday, Hometown and Ezone.
Needless to say the investment such retail chains make in in-store merchandising activities and the importance of tracking execution of such activities.