Case Studies

Tracking In-Store Merchandising for Future Retail Group

Tracking In-Store Merchandising for Future Retail Group

In brick and mortar retail, Future Group is one of the leading players in India with multiple chains catering to different consumer needs. Some of their most famous retails chains are Big Bazar, FBB, Easyday, Hometown and Ezone.

Needless to say the investment such retail chains make in in-store merchandising activities and the importance of tracking execution of such activities. 

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Sales Force Automation for Brother International UAE

Brother International, leading multi-national famous for its Fax Machines, Printers and many other electronic equipment, wanted to closely monitor promoter performance and sales numbers to decide on the ROI of the sales force deployed in UAE. They were looking for a Sales Force Automation solution which will help them to track following parameters:

  • Promoter Discipline
  • Target vs. Achievement
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Sales Force Automation for 3M UAE

3M, world’s leading conglomerate, had launched their first set of Air Purifier products in the UAE market in late 2015 and wanted to closely monitor promoter performance and sales numbers to decide on the future expansion strategy in this region. It was very important for them to closely track Promoter Discipline, Target vs Achievement, Out-of-Stock SKUs and Sales Trend in different emirates. They were looking for a Sales Force Automation solution which will help them to track these important metrics not only through a dashboard, but also through real-time automated email alerts for quick auctioning.

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Sales Force Automation for Nigeria

Fouani Group is a renowned name in the African market and is an exclusive distributor of LG Electronics in Nigeria, Congo, Liberia and many other Sub-Saharan countries. As they were opening new stores in the region, it was getting important for them to adopt a Sales Force Automation solution to track discipline of the sales force deployed in different provinces of Nigeria and to monitor real time sell-out data across all product categories such as AC, Refrigerator, TV, Washing Machine etc. They also wanted to capture competition sales to get a visibility of the overall market share.

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Sales Force Automation for UAE, Saudi Arabia, Qatar & Kuwait

As Philips was aggressively penetrating in to different Middle East countries, they were in need of a centralized solution to get a real-time visibility of what’s happening at the stores. In order to achieve the desired growth, it was particularly important for them to track promoter discipline, daily sales, out-of-stock SKUs and own share-of-shelf compared against competition. And most importantly they wanted one standardized solution for all four countries – Saudi Arabia, Qatar, Kuwait and UAE and a highly interactive dashboard which will enable them to take quick actions.

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