A globally renowned mother and baby care brand was looking for a Sales Force Automation solution for its sales hierarchy to streamline the retail sales process as it was trying cement the pole position in Indian market. The whole idea was to focus more on the ‘push’ factor rather than solely relying on the brand name which was driving the ‘pull’. In order to successfully execute their plans, they wanted a stable and customizable Sales Force Automation solution which will help in improving sales team’s productivity and will provide them a clear visibility in terms of expansion and volume sales. The end objective was to measure and track the following:

Primacy Industries, a Manipal Group company, is a leading player in the fragrance industry with multiple products around home fragrance, car perfume, body deodorant, scented candles etc. While the main focus of the company has always been export to global market, late 2017 they changed their strategy and decided to sell their products in Indian market as well. As they established the sales and distribution channels all across the country, they were looking for a cutting-edge Sales Force Automation solution for its field sales team to meet the following objectives:

Lanson Group, one of the leading and renowned business house based out of Chennai, ventured into FMCG domain in April 2018 with launch of Popodax, a ready-to-eat snack. One of the things that the top management was very particular about was rolling out a cutting-edge Sales Force Automation solution for its field sales team right from the launch of the brand. And that is why they started evaluating different cloud-based SFA options more than six months prior to the launch of the new brand keeping in mind the following objectives:

GSI Group, one of the leading distributors for FMCG and Beverage brands in Morocco, is responsible for distribution management of some of the well-known brands such as Unilever Foods, Lipton, Knorr, Bavaria, Power Horse etc. With increasing business volume and steady growth in number of sales men, it was getting imperative for them to enable their field team with a cutting edge SFA solution. Primary objective was to:

Hemas Holdings is a diversified conglomerate located in Sri Lanka, with a focus on five key sectors – FMCG, Healthcare, Transportation, and Leisure. As part of their expansion plans in South Asia, they wanted to get a foothold in the highly competitive FMCG space of India. The strategy was quite clear – first build a strong sales and distribution network in two states for fair care segment and then grow further. In order to successfully execute their plans, they were looking for a stable and customizable Sales Force Automation solution which will help in improving sales team’s productivity and will provide them a clear visibility in terms of expansion and volume sales. The end objective was to measure and track the following: