Case Studies

Sales Force Automation for a new FMCG brand in Tamil Nadu

Lanson Group, one of the leading and renowned business house based out of Chennai, ventured into FMCG domain in April 2018 with launch of Popodax, a ready-to-eat snack. One of the things that the top management was very particular about was rolling out a cutting-edge Sales Force Automation solution for its field sales team right from the launch of the brand. And that is why they started evaluating different cloud-based SFA options more than six months prior to the launch of the new brand keeping in mind the following objectives:

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Sales Force Automation for a Leading FMCG Distributor in Morocco

GSI Group, one of the leading distributors for FMCG and Beverage brands in Morocco, is responsible for distribution management of some of the well-known brands such as Unilever Foods, Lipton, Knorr, Bavaria, Power Horse etc. With increasing business volume and steady growth in number of sales men, it was getting imperative for them to enable their field team with a cutting edge SFA solution. Primary objective was to:

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Sales Force Automation for Hemas India - a FMCG Company

Hemas Holdings is a diversified conglomerate located in Sri Lanka, with a focus on five key sectors – FMCG, Healthcare, Transportation, and Leisure. As part of their expansion plans in South Asia, they wanted to get a foothold in the highly competitive FMCG space of India. The strategy was quite clear – first build a strong sales and distribution network in two states for fair care segment and then grow further. In order to successfully execute their plans, they were looking for a stable and customizable Sales Force Automation solution which will help in improving sales team’s productivity and will provide them a clear visibility in terms of expansion and volume sales. The end objective was to measure and track the following:

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Sales Force Automation for a Famous Liquor Brand in Kenya

YDX Agency, one of our international partners based out of Kenya, undertook a project from a leading global liquor company to drive their sales number through some unconventional channel which Van Sales. A team of 8 teams comprising 40 sales people were responsible for operations in 6 major counties and selling directly to more than 3000 outlets. The client was looking for a complete automation of this process to have a clear visibility on the entire operation. Hence there was a need for an SFA solution which can provide the following features:

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Sales Force Automation for Colgate Palmolive, Morocco

Maghreb countries, like any other developing countries, are part of the focus market for almost all the FMCG companies off late and Colgate Palmolive was not an exception. The client had an extensive expansion plan especially for Morocco which records higher per-capita income among the Maghreb countries. They also wanted a mobility based solution which would help them to track penetration in terms of new outlets identified and added, availability and visibility. Although there were different types of field force such as sales men, merchandisers and auditors with different set of responsibilities, client wanted one single platform to monitor all of them as their activities were interrelated. And off course, they wanted a solution which comes with flexible data analytics platform to cater to their complex reporting requirement.

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