The UPI Payment gateway, after gaining a strong online user base had set its sights on exponentially increasing the transactions via acquiring or on-boarding offline Retailers. These retailers would include Kirana stores, Restaurants, Medical clinics, Chemists, Hawkers etc. The UPI Payment gateway wanted to install / deploy the QR Codes at the Retailers, so as the customers can have a convenient method of payment. To initiate this Retailer acquisition, the UPI Gateway wanted to start with a Pilot in a couple of regions in West & North. For the Pilot, the UPI Gateway wanted to on-board 2 separate agencies to provide them with the Feet on Street (FOS) manpower for West & North region.
Su-Kam is a leading brand with best in class products like inverter/UPS, solar solutions, Batteries & trolleys, power accessories, etc.. The brand is five years ahead from it's competitors in terms of technology. The brand wanted to partner with a company which is expert in sales management, to ensure proper penetration in the market, have better sales teams managing the field sales activities and have better tracking of teams and reporting.
M&B Footwear is one of the fastest growing companies in shoe business, manufacturing and selling brands like Lee Cooper, Provogue and ID. Footwear industry is highly organized and the brands have to invest huge amount of time to manage sales, setting up and expanding distribution and hiring the right sales teams and managing them effectively. The company wanted to increase focus on producing the best in class products in competitive prices by shifting the bandwidth from sales management.
The product in focus is an HDMI dongle which plugs into TV and lets users stream content from multiple sources onto the TV screen wirelessly. The client wanted to test launch their product at retail outlets in metro cities. They partnered with Channelplay for:
- Manpower support for product promotion and its in-store sales
- Accurate and on-time reporting of sales data, demo conversion percentage, customer details and any market insights
Client is the second largest brand in Portable Navigation Device business in the world. Just like most of the industries, navigation industry also has got multilayer distribution and is dominated by general trade retailers, making it difficult for an international brand to get established in this niche segment. So the brand partnered with Channelplay for establishing its sales channel and managing end to end sales.