Case Studies

Sales Management For A Consumer Electronics Brand

Objective

The product in focus is an HDMI dongle which plugs into TV and lets users stream content from multiple sources onto the TV screen wirelessly. The client wanted to test launch their product at retail outlets...

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Channel Sales Management For A Navigation Device Brand

Objective

Client is the second largest brand in Portable Navigation Device business in the world. Just like most of the industries, navigation industry also has got multilayer distribution and is dominated by general...

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Retail Sales Promoters For A Lifestyle Brand

Objective

Being a quality focused brand, client wanted to partner with an expert who could not only hire the people for them in retail and take care of pay-rolling, but also manage them end-to-end, taking...

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Seller Acquisition For A B2B Online Marketplace

Objective

The client has a B2B online marketplace where retailers in electronics category can purchase the products at wholesale rates rather than buying from local distributors at higher price. Client wanted...

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Sales Management For A FMCG Major

Objective

The product in focus is a nutritional supplement to provide pregnant and lactating mothers the best in class nutrition for their health. The client wanted to partner with a company which could pitch the...

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Channel Sales Management For A Smartphone Brand

Objective

Client is one of the largest manufacturer of smartphones and was looking for a sales management partner having the following capabilities:

  • Pan India operations capability
  • Robust technology platform for...
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Sales Force Outsourcing For A Software Major

Objective

The objective of the program was to drive ‘best-in-class’ execution across 5000 retail stores through a competent field force comprising of Area Managers, Sales Representatives, Trainers (Master and Field),...

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Seller Acquisition For A Hyperlocal Marketplace

Objective

The client had launched a hyperlocal marketplace accessible through a mobile app, where customers could get best deals in their locality in various categories including eateries, salons, spa, apparel,...

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Seller Acquisition For An E-Commerce Major

Objective

Seller acquisition through field sales teams is the most effective and cost efficient way to build up sellers on an e-commerce platform. The client wanted to drive seller acquisition for its e-commerce...

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Seller Acquisition and Account Management

Objective

The client owns an e-commerce site that aggregates products across various categories, compares prices and helps users in making the right purchase. Client wanted Channelplay to identify vendors in the...

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