Case Studies

Seller Acquisition For A B2B Online Marketplace

Objective

The client has a B2B online marketplace where retailers in electronics category can purchase the products at wholesale rates rather than buying from local distributors at higher price. Client wanted Channelplay to sell this concept to vendors in electronics markets in various cities and on-board affiliates.

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Sales Management For A FMCG Major

Objective

The product in focus is a nutritional supplement to provide pregnant and lactating mothers the best in class nutrition for their health. The client wanted to partner with a company which could pitch the product to doctors (gynecologists & pediatricians) through their field teams, educate them on the product, hold counseling sessions for patients and eventually help increase brand awareness, presence and sales.

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Channel Sales Management For A Smartphone Brand

Objective

Client is one of the largest manufacturer of smartphones and was looking for a sales management partner having the following capabilities:

  • Pan India operations capability
  • Robust technology platform for operations tracking and reporting
  • Expert manpower for project management and sales management
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Sales Force Outsourcing For A Software Major

Objective

The objective of the program was to drive ‘best-in-class’ execution across 5000 retail stores through a competent field force comprising of Area Managers, Sales Representatives, Trainers (Master and Field), Promoters and Visual Merchandisers across following retail channels:

  • National Managed Retail
  • Semi Managed Retail
  • Breadth Retail
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Seller Acquisition For A Hyperlocal Marketplace

Objective

The client had launched a hyperlocal marketplace accessible through a mobile app, where customers could get best deals in their locality in various categories including eateries, salons, spa, apparel, footwear and many more.

The client partnered with Channelplay to identify and on-board sellers on it's platform in the target metro cities. The scope of work included end-to-end management of the program, starting from hiring the FOS, planning the market visits and completing the seller on-boarding process.

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