With the commencement of Digital India campaign in 2015, if there is one industry that has taken center stage in India, it is e-commerce. Online marketplaces are changing the way India shops. E-commerce in our country is a multibillion-dollar industry, Flipkart is one of the frontrunners in this business.
Initial strategy of Flipkart was to tap the customers from the metro cities, very soon they realized that need to penetrate the larger market space i.e. tier-II and tier-III cities/towns in India or market stagnation will happen very soon.