Case Studies

Glow Sign Board & In Shop Branding For Timex

Objective:

The key objective of this project is to execute Glow Sign Board installation & in shop branding of new products/visuals/creatives to different Timex world channels across India. Maintaining hygiene & quality of the visibility across all trades & channels.

 Methodology:

  • Identifying and reporting the outlets to client for isb/gsb branding
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POP Display Campaign for Grohe

Objective:

The key objectives of this project was to deploy the PoSM material of new product category to different locations across India in retail markets along with the customer awareness about the new category.

Methodology:

  • Outlet enrolment for visual merchandising
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In Shop Branding For Bajaj Auto

Objective:

To rejuvenate existing stores & executing in shop branding in new Bajaj auto outlets across India by doing instore branding as per the outlet size. This activity is conducted PAN India covering all major outlets of Bajaj Auto to give a competitive edge over others in terms of visibility & getting channel support.

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In-Store Branding For An Electronics Brand

Objective

With a new launch every week and over 15 campaigns every month, it became imperative for our client to optimize the utilization and deployment of their in-store branding elements.

The objective of outsourcing visual merchandising operations for all product lines was to ensure consistent and coherent visual merchandising across all trade channels while adopting high end technology platforms for project management.

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In-Store Visual Merchandising

Objective:

With the launch of its new line of side-by-side refrigerator, the client wanted to drive shopper engagement with help of visual merchandising of the product. The objective was to deploy household items inside the refrigerator providing real life illustration of the side-by-side refrigerator.

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