Case Studies

Indoor Branding Changeover for Abu Dhabi Commercial Bank

The key objectives of this project was to execute the indoor branding of new visual changeover to the Mumbai branch of Abu Dhabi Commercial Bank along with the banking personal/customer awareness about the new service benefits and its launch.

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POP Display Campaign for Canara HSBC Oriental Bank of Commerce

The key objectives of this project was to deploy the POP material of new banking scheme, services, offer communication & benefits to different locations across India in Canara HSBC Oriental Bank of Commerce ATM/Branch locations.

Methodology:

  • Sourcing of the VM team across different geographies in India
  • Branch enrolment and mapping with online tracking system for real time data capturing
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POP Display Campaign for TVS

The key objectives of this project was to deploy the PoSM material of new product category to 3400 locations in 1700 towns across PAN India in TVS showrooms. Major activities in project execution were as follows:

Methodology:

  • Sourcing of the VM team across different geographies in India to cover each of the location across 1700 towns PAN India
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POP Display Campaign for Infocus

The key objectives of this project was to deploy the PoSM material of new products to different locations across India in retail markets along with the retailers/customer awareness about the new category.

Methodology:

  • Outlet enrolment and mapping with online tracking system for visual merchandising
  • Sourcing of the team across different geographies in India
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Glow Sign Board & In Shop Branding For Timex

Objective:

The key objective of this project is to execute Glow Sign Board installation & in shop branding of new products/visuals/creatives to different Timex world channels across India. Maintaining hygiene & quality of the visibility across all trades & channels.

 Methodology:

  • Identifying and reporting the outlets to client for isb/gsb branding
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