Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck engine oils “Shell Rimula”, Shell wanted to deploy visual merchandising elements like POSM, Glow Sign board (GSB)/Non Lit board (NSB), In-shop branding and giveaways across 600 locations spread over 20 cities in India.

The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work as their branding representative by placing branding elements of APB.

Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of achieving increased visibility in the market.

Approach

• Identifying & aligning stores to regional vendor partners for smooth operations
• Making a beat plan for regional partners to complete recce within the timelines
• Comprehensive training of the field team to capture recce report along with relevant & mandatory visual proofs, like long & close shot photographs

The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles for their product “BSA HERCULES Cycles” in 200+ tier 2 & 3 towns across South & West India.

The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.