With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 12000 plus outlets. These outlets are spread across 400 cities and towns in India.
The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and install "Digital Floor standing Units (FSUs)” at 100 distributor's outlets across India. All the FSU’s would come with centrally controlled customised digital content.
The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20000 plus MBO’s Pan India, thereby enabling increased business and 100% KYC for their customers.
Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck engine oils “Shell Rimula”, Shell wanted to deploy visual merchandising elements like POSM, Glow Sign board (GSB)/Non Lit board (NSB), In-shop branding and giveaways across 600 locations spread over 20 cities in India.
The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work as their branding representative by placing branding elements of APB.