Case Studies

POSM Deployment at ATMs for McCann Worldgroup

The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.

Read More [fa icon="long-arrow-right"]

ISB & GSB Branding for Lenovo India

The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity which is supposed to get reflected across India, once pilot is successfully executed.

Read More [fa icon="long-arrow-right"]

ISB & GSB Activity for Arvind Mills

Arvind Mills is a fashion powerhouse & a denim pioneer that is a trailblazer in advanced material & fashion technology. They wanted to increase their visibility in key markets across India. Channelplay has been selected as the visibility partner for Arvind Mills to increase there retail visibility across outlets.

Read More [fa icon="long-arrow-right"]

In shop & Outdoor Branding for Ariston Thermo

Ariston Thermo operates in three different sectors with leading brands and an extensive range of products and services. Objective of this activity was to cover 450 outlets with different categories. Customized branding basis category & measurement of outlets was required. Lets understand the approach & outcome.

Read More [fa icon="long-arrow-right"]

In Store VM for Hero Moto Corp

Hero Moto Corp is a leading two wheeler manufacturing company in India. Recently, they have launched a new bike named as Hero extreme 200R. Channelplay helped HMCL in driving retail visibility across India in its franchisees. This activity was executed with following objectives

  • To install SIS units for the display of their new bike – Xtreme 200 R delivered by Hero Moto Corp across India on 450+ dealership.
  • Increasing Partner's awareness about the new product launch and its features.
Read More [fa icon="long-arrow-right"]