Channelplay Case Studies

Visual Merchandising for a famous International Men’s Wellness Brand

The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The entire communication strategy was planned to make an immediate impact on the consumers. The tagline...

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Deployment of Non Lit Flex Boards for Paytm Payments Bank

With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 12000 plus outlets. These outlets are...

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Mosaic Appoints Channelplay as Digital Signage Partner for Retail

The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and install "Digital Floor standing Units (FSUs)” at 100 distributor's...

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POSM Installation for Paytm Bank

The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20000 plus MBO’s Pan India, thereby...

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Visual merchandising and Signage deployment for Shell

Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck engine oils “Shell Rimula”, Shell wanted to deploy visual merchandising...

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Visual Merchandising & Branding for Airtel Payments Bank

The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work as their branding...

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In shop Branding for Michelin

Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of...

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In shop Branding & Signage Deployment for TI Cycles

The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles for their product “BSA HERCULES Cycles” in 200+ tier 2 & 3 towns across...

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POSM Deployment at ATMs for McCann Worldgroup

The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.

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ISB & GSB Branding for Lenovo India

The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity which is supposed to get reflected across India,...

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