The company is recognized as UK’s No 1 Men’s Supplement Brand and was entering Indian market as an OTC product. The entire communication strategy was planned to make an immediate impact on the consumers. The tagline...
With the successful deployment of Flange for Paytm payments bank, Channelplay was further contacted by Paytm Bank for the production and deployment of Non Lit Flex Boards at 12000 plus outlets. These outlets are...
The Mosaic company is the world’s leading producer and marketer of crop nutrition. They have partnered with Channelplay to design manufacture and install "Digital Floor standing Units (FSUs)” at 100 distributor's...
The key objective of this activity was to increase visibility of Paytm Bank in the market. Paytm bank assigned Channelplay to help manufacture and deploy Flange signboards at 20000 plus MBO’s Pan India, thereby...
Shell is a global group of energy and petrochemical companies. With the sole objective to increase brand visibility for one of their best Truck engine oils “Shell Rimula”, Shell wanted to deploy visual merchandising...
The objective of Airtel payment banks is to give equal, effective & trustworthy banking experience to every Indian. APB initiated a market saturation activity wherein they are targeting MBOs to work as their branding...
Michelin is one of the leading international tyre manufacturing companies. They wanted to change in store communications through in-shop branding at their 35 premium stores across India with the objective of...
The main objective of the project was to increase brand visibility through uniform and best in class in-shop & outdoor branding for TI cycles for their product “BSA HERCULES Cycles” in 200+ tier 2 & 3 towns across...
The objectives of the project was to deploy posters for Canara & Syndicate bank branches & ATMs across India. POSM communication was focused on benefits provided by Master card on syndicate & canara bank ATM cards.
The project was about to do best in class and uniform in-door & outdoor branding for Lenovo India across South India in 100+ tier 2 & 3 towns. It was a pilot activity which is supposed to get reflected across India,...
In today’s business environment, outsourcing of sales staffing is a common practice. “Every coin has two sides” – outsourcing of sales staffing has its own advantages and disadvantages. Let’s look at the major...
Incentive plans are formalized approaches to offering rewards and recognition to employees for meeting pre-aligned objectives. Incentives could be in any form like cash, vacation, gift cards or any other product or ...
We are a visual merchandising partner for a leading handset manufacturing conglomerate since 2013 & year on year we have invented new methods of improving the quality & effectiveness of the visual merchandis...
Creating a distinct shopping experience that motivates customers to choose a particular dealership or service center over the competition is critical. Due to the big-tic...
Retail environment nowadays is filled with advertisements through different channels with variety of technological advancement in integrated marketing communications. It's challenging for a brand to keep & susta...
With the meteoric rise of SaaS based solutions over last 5-6 years, the technology industry has seen a tectonic shift with new entrants grabbing more and more clients from old and established players. The same is ve...
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